What is Search Engine Optimization (SEO)?. Search Engine Optimization is the Process of :. Making Web sites More Relevant for Search Engines Creating Great Content Enhancing the User Experience Knowing What People Search for is Vital.
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Note: Organic listings/results are also called “natural”, “unpaid”, or “algorithmic” listings/results
“If you build it, he will come.”
– Field of Dreams, 1989
2. Focus Outward: Submit pages to major search engines and directories to index site’s pages
Reporting/Analysis/Optimization: Benchmark and progress reporting; ongoing re-submissions as required to maintain rankings
Additional SEO Services: e.g., Competitive Analysis, Domain Research
5. Paid Placement: Supplement organic listings with Pay Per Click
PageRank is the measure of the importance of a page based on the incoming links from other pages.
Each link to a page on your site from another site adds to your site's PageRank.
Not all links are equal
Google’s search Engine is designed to understand exactly what you mean
and give you back exactly what you want
50% of the 200 million searches performed a day on Google are unique.
-Amit Singhal, Google Engineer
Ensure that your home page contains actual text links to key pages within your site
And every page on your site has a text link pointing to it somewhere within your site
Link within your site as resources, definitive guides which you link to from other pages on your site and link to specific blog posts
Make sure the links are within the body of the page and not just in the side and bottom navigation bars
Search engines can’t see words that are contained in pictures, they can only see actual text
You want to have any keywords you want to rank on in the search engines as text on your pages
The average page ranked on the first page in Google contains more than 400 words
Longer copy tends to generate more incoming links
Repeat the main keywords between 6-12 times (based on common sense usage)
Use semantic text (related terms such as from the Thesaurus)
Add new content to your site daily
Target one new keyword to build a high quality content page
This can include articles, blog posts, new products, how to information, etc.
Selectively use bolds, italics and larger sized type.
Search engines give higher weight to content that is coded to stand out.
Google Keyword Tool