1 / 6

Empowering Personal Computing Experience with HP's Innovative Campaign

Join HP's global marketing campaign for its Personal Systems Group as they redefine the personal computing experience, focusing on individual relationships with PCs, empowering users, and celebrity endorsements. The campaign, themed "The Computer is Personal Again," aims to make computers powerful personal tools for users, emphasizing creativity and customization over technical specs.

breanna-frye
Download Presentation

Empowering Personal Computing Experience with HP's Innovative Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “The Computer is Personal Again”-hp

  2. Goal • To grow a more profitable worldwide business through the introduction, support and marketing of innovative products, services and solutions • To deliver the absolute best customer experience in technology

  3. Overview • Investing millions of dollars in global marketing campaign for its Personal Systems Group (PSG) • Theme is : “The Computer is Personal Again” • Focuses on individual and personal relationships people have with their PC’s unique to each user. • Whether they want a spreadsheet or a work of art • To make the computer a more powerful personal tool • Emphasis is on empowering the user • Less emphasis on the “feeds and speeds” • Look brings: • Ideas to life • Iconic images of a hand • Handwritten type

  4. Campaign Elements • Campaign was created by San Francisco advertising agency Goodby, Silverstein & Partners • HP will drive core concepts and ideas through all PSG communications world wide • “The Hand”

  5. Television and Web • HP will be highlighting celebrities, noteworthy business people and other recognizable figures, and how their PC’s are personal to them • The famous snowboarder, Shaun White, was the first to make an ad for hp • HP will also be joining with MTV’s college network, mtvU, on the “Meet or Delete” series • TV show where college students meet each other based solely on the contents of their hard drive. • They will use every MTV asset around the globe; cable, online, wireless and outdoor

  6. Campaign Scope • The total campaign spend worldwide is several hundred million dollars • Includes traditional, web and viral marketing elements that will be rolled out across key countries in the upcoming months • North America • Europe • Asia

More Related