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DC Health Link - Empowering Communities Through Health Coverage

Explore the DC Health Link program, offering coverage to diverse populations through a comprehensive approach including research, creative development, and focus groups. Engage with small business owners, Latinos, young individuals, and African Americans in designing effective health benefit solutions. Join us to get the facts and get covered today!

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DC Health Link - Empowering Communities Through Health Coverage

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  1. DC Health Benefit Exchange Branding May 28, 2013

  2. Creative Process • Review of existing data and reports • Conversations with board members including agency heads • Creative development • Focus groups • Review with agency leads

  3. Research Focus Groups • Small business owners (3-10 employees) – mix of those who do not offer coverage and those who do • Small business owners (11-50 employees) – mix of those who do not offer coverage and those who do • Low-to-moderate income (200-400% FPL) Latinos, ages 18-64 – mix of uninsured and those who buy private insurance • Young invincibles (ages 18-35), low-to-moderate income individuals (200-400% FPL) – mix of uninsured and those who buy private insurance • Lower-income (200-300% FPL) African Americans ages 18-64 – mix of uninsured and those why buy private insurance • Moderate income (300%+ FPL) African Americans ages 18-64 – mix of uninsured and those why buy private insurance

  4. Name DC Health Link

  5. Name with Tagline DC Health Link Get the facts. Get covered.

  6. Logo

  7. DC Health Benefit Exchange Branding May 28, 2013

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