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Boost Your Mobile Game App Success: The Importance of Updates and New Releases

In the rapidly evolving mobile game app market, regular updates are essential for maintaining user engagement and ensuring long-term success. Kristin Fitch, Co-Founder and CEO of Ziggity Zoom Media, emphasizes the importance of updates in driving downloads, enhancing user experience, and generating media coverage. This guide explores strategies for implementing regular updates, cross-promoting other games, and adapting to changes within the iOS App Store. Discover how to keep your audience involved and foster a vibrant community around your game, ultimately leading to greater success.

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Boost Your Mobile Game App Success: The Importance of Updates and New Releases

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  1. Updates and New Releases: the Lifeblood of your App Kristin Fitch Co-Founder/CEO Ziggity Zoom Media

  2. What do we do?

  3. Mobile Game Apps

  4. What will be covered • Users • Reviews • Social • Cross-Promote • Media • Apple • Changes in iOs/ App Store • Trends Focusing on iOs/Apple App store

  5. Why Update your Game App? Challenges after Releasing your Game App • It’s only the beginning • Long Term Play • Plan Updates

  6. Users want new features • Regular updates keep users engaged and increase game usage • Brings users back • Creates Anticipation

  7. Reviews- Downloads- Community

  8. Updates and Social Sharing

  9. More Media Coverage • New Features can create more opportunities to get media coverage

  10. Use Your App to Promote Your Other Games • Cross-promote your other games

  11. Regular Updates & Coverage = Apple Attention • Most of the top game apps release an update every month (some bi-monthly) • Many success stories don’t happen when the game app is first released but after several updates and big increase downloads or users

  12. Roll Out Additional Games or Spin-offs

  13. Changes that happened in iOS 6 • New Release category was removed and Top Grossing was added to the app store • No comprehensive list in app store (categories) of new apps or new updates • Only a partial list of newly released apps

  14. Changes Coming with iOS 7 • Automatic App Updates • New Kids Category in App store • Top Charts goes vertical again • Built-in Wish list for paid apps in app store

  15. Trends from Top Game Apps • Regularly update game (majority update the game monthly or even bi-monthly) • with bug fixes, improvements, or new features (levels, challenges, tools, etc) • Release additional, but related, games or spin-off games • Cross-promote games • Majority of games are Freemium • Free to use with in-app purchases (F2P)

  16. In Summary… • More updates, More often • MVG • Seasonality • Tweak Title and keywords regularly • Get Social • Build a Community • User Updates • Release additional games

  17. In Summary… Kristin Fitch Kristin@ziggityzoom.com @ziggityzoom @kristinfitch ZiggityZoom.com ZiggityZoomMedia.com

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