Talking union: Framing the message. Michelle Kaminski April 2011 Michigan State University Labor Education Program. Talking union: Frame the message. Put out a positive message about the union Counter attacks from the public.
Michelle Kaminski April 2011
Michigan State University
Labor Education Program
Put out a positive message about the union
Counter attacks from the public
No one should be forced to give money to political causes or candidates they don’t support.
Big Labor bosses are out of touch with the people they purport to represent as well as the public at large.The opposition has a simple message:
Don’t argue over their messages within their framework.
What is our story?
What are we for?
*Message developed before Scott Walker launched his attacks on workers in Wisconsin
For a general audience (i.e., includes non-union listeners):
Media: Ineffective language
Media: Effective language in a debate
Same old political attacks and power struggle
Political pay back to CEO donors
Politicians protecting CEO tax breaks instead of middle class jobs.
Restore balance … in politics… in economy
Defend the middle class
Protect our communities
Create quality jobs
Don’t accept the negative message frame of opponent
Stop, pivot to a positive message
Unions protect the middle class