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Special Events, 7 th Edition

Special Events, 7 th Edition

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Special Events, 7 th Edition

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  1. Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter One: Welcome to a Changing World

  2. Chapter 1 Agenda Photo by the Author.

  3. Agenda • Welcome and introduction • Lecture one learning outcomes: • Defining Special Events • Economic, social, cultural, environmental, and political impacts • Economic, social, cultural, environmental, and political change • Demographic and psychographic changes • New and emerging career opportunities • Assignment • Questions, Answers, and Discussion

  4. Welcome and Introduction • Animated introduction • Welcome to Special Events, syllabus quiz • Quiz discussion • This course is about creating, sustaining and celebrating a new world • The required course text book is Goldblatt, J. (2013) Special Events, Seventh Edition, New York, NY: John Wiley & Sons. • Opening Activity • Lecture One • Book Report • Mini case study discussion • Global event thought leader • Assignments • Questions, answers, and discussion

  5. Key Terms • Special event: A unique moment in time celebrated with ceremony and ritual to achieve specific outcomes • Planned events: Events that are planned in advance to achieve specific outcomes • Event: A term derived from the Latin term E-venire, meaning outcome • Event studies: An emerging academic field of study and research comprising foundational academic research and theorems from anthropology, psychology, sociology, technology, and tourism

  6. Learning Objectives • Understand and appreciate the importance of economic, social, cultural, political, and environmental sustainability for planned events • Recognize and understand the economic, social, political, cultural, and environmental changes that are affecting the global events industry • Identify and benefit from the demographic changes affecting the global event industry • Utilize the psychographic changes affecting event length, purpose, and outcomes to improve performance • Recognize and analyze the multitudinous challenges facing the events industry including financial, security, labor, ecological, and other critical areas • Identify new and emerging career opportunities in this growing field • Understand why education has become the most important factor in the growth of planned events • Identify industry certification programs • Advance your career throughout the twenty-first century • Develop new ways to sustain your career

  7. Activity • Interview each other about the most successful and memorable event you and your partner have individually attended. • Discuss the impacts of these events on your personal lives. • What do you remember? What do you cherish from this event?

  8. Discussion • What did you learn from your partner? • What were some of the key impacts your partner experienced? • Why do you believe events are important?

  9. Lecture One • Impacts • Change • Career Opportunities Photo by the Author.

  10. Defining Special Events • How does the author define special events? • How does Robert Jani of Disney define special events in the context of the Main Street Electric Parade? • What does the Latin word for event (e-venire) mean?

  11. Key Impacts: The Triple Bottom Line • Economic: Spending of visitors (local, domestic and international, part time and full time job creation) • Social: Events bring people together for a positive mutual purpose. The London 2012 Olympic Games recruited over 50,000 Games Makers (volunteers) and the U.S. NFL Super Bowl creates in each Super Bowl city a youth city to benefit young people. • Environmental: Coachella Music Festival and South by Southwest (SXSW) incorporate recycling, reuse, and reduction as key benefits of their event.

  12. Key Changes • Demographic: Aging, multiculturalism, and economic disparity (widening gap between rich and poor) • Psychographics: The Millennium generation is more informal that previous generations, they are more connected technologically, and are greener.

  13. Career Opportunities • Educational qualifications and especially certification is growing in importance. • Specialized knowledge in areas such as technology and especially social media will be more important in the future. • Learning is a life long pursuit.

  14. Chapter One Book Report Guidance • Purpose: Students will become teachers. You will lead the discussion of the chapter each week. • Each week a group of three to four persons will present a brief (ten minute) book report of the chapter that has been assigned for that week. • The group will all equally participate. • The group will describe the key learning outcomes from the chapter. • The group will ask the remainder of the class three questions about the content of the chapter. • The remainder of the class will ask the book report group three questions about the chapter. • The instructor will ask one final question of the entire class about the content of the chapter.

  15. Chapter One Book Report • 10 minute presentation • Everyone participates equally • Overview of the chapter • Three questions from book review group for class • Three questions from class for book review group • Final question from the instructor for the entire class

  16. Mini-Case Discussion: 1. Advertising and Marketing • How could the event planners have done a better job of clearly promoting the benefits and features of the event in advance to attract a more targeted audience? • How could the event planners have done a better job of minimizing the damage from the negative publicity when the event company was forced into bankruptcy?

  17. Global Event Thought Leader: Arnold Guanco, Deputy Bus Manager for Technical Officials, London 2012 Olympic Games • How does Arnold Guanco envision the future of special events? • Review and be prepared to discuss the complete online video of Arnold Guanco.

  18. Assignment • Read and be prepared to discuss Chapter 2. • Read and be prepared to discuss mini case study 4. • Bring to class an object of celebration (event ticket, photo of an event, or other object that provokes a memory of an event you attended). Be prepared to describe why this event is meaningful to you.

  19. Questions, Answers, and Discussion