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More than 3 billion people in the world watch videos on various digital platforms. With a whopping ~83% share of overall web traffic, videos have emerged as by far the most popular online content format. Video marketing doubles up as a powerful lead-generation tool as well, apart from increasing brand awareness & recall, and boosting traffic figures. Not surprisingly, all leading digital marketing companies in Kolkata have videos as a vital component in their branding communication strategies for clients.
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