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Investor Pitch

Investor Pitch. Company Name: Date: Founders/Owners: Address: Email: Phone:. Example name 01/01/2045 John T. Name 123 Main Street company@company.com 555-555-5555. Executive summary. Deal offer. Main conclusion. Replace by your own text Replace by your own text

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Investor Pitch

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  1. Investor Pitch Company Name: Date: Founders/Owners: Address: Email: Phone: Example name 01/01/2045 John T. Name 123 Main Street company@company.com 555-555-5555

  2. Executive summary Deal offer • Main conclusion • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text Context & Solution Marketing Model • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text Product/ Service & Advantage Financial Forecast • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text Market & Competition Milestones • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text • Replace by your own text Business Model Ask

  3. Market Context and Problem • Insert what the market currently looks like and any inefficiencies you noticed that contributed to the development of your idea. Context What is the specific market pain-point you are solving or series of pain-points? Problem

  4. Product and/or Service Product/Service • Define the product • Illustrate what it does • Show how consumers will use it • Insert images of your product or images of your service being delivered.

  5. Product Differentiators Differentiator One • Insert images of your product or images of your service being delivered. • Describe this unique and improved over market quality of your product Differentiator Two • Describe this unique and improved over market quality of your product Differentiator Three • Describe this unique and improved over market quality of your product

  6. Market analysis Total Available Market (TAM) • Estimate the Total Available Market (TAM) size • TAM refers to the global revenue opportunity available for a product or service • Some sources of information such as government data, trade associations, financial data from major players, and customer surveys should help you to provide a rough estimation Serviceable Available Market (SAM) Total Available Market (TAM) • Estimate the Serviceable Available Market (SAM) size • SAM refers to the percentage of the Total Available Market (TAM) that you can actually serve Serviceable Available Market (SAM) Your Target Market Target Market • Estimate your Target Market size based on your estimation of the TAM and SAM size • Target market refers to the group of customers that you want to market your products to

  7. Market trends Market Trend One • Insert the description of the trend #1 Market Trend Two • Insert the description of the trend #2 Market Trend Three • Insert the description of the trend #3

  8. Competitor analysis

  9. Competitor positioning Insert your key message 20 D Gaining market share 15 Average market growth A 10 Company Growth (%) B Losing market share 5 C 0 -5 0 10 20 30 40 50 60 Market Share (%)

  10. Business model Component A Revenue Stream #1 Describe the revenue stream Component B Component C Revenue Revenue Stream #2 Describe the revenue stream Component D Component E Revenue Stream #3 Describe the revenue stream Component F

  11. Marketing model Promotional purpose • Why do you need to get your product/service out there? Advertising (40% of the budget) Public relations (20% of the budget) Sales Promotion (10% of the budget) Personal selling (30% of the budget) Direct Mail Internet Marketing Sponsorship     X X X

  12. Financials Set-up costs Financial Plan Burn Rate Forecast Profit and loss forecast

  13. Financial summary P&L Forecast Startup Specific Costs Use a simple table and graphs from the finance module Notes on what will be needed right away Burn Rate What will it cost you to maintain operations (pair to P&L)

  14. Milestones • Phase 1 Milestone 1 Milestone 2 • Phase 2 Milestone 3 Milestone 4 • Phase 3 Milestone 5 Milestone 6

  15. Team Name Position Skills and Experience Insert name Describe position Insert your own text [PICTURE] Insert name Describe position Insert your own text [PICTURE] Insert name Describe position Insert your own text [PICTURE] Insert name Describe position Insert your own text [PICTURE]

  16. Investment ask Investment dollars sought How much are you hoping to raise? Key Accomplishments Link to milestones and tie key dollars to key accomplishments. Investment Structure What financial vehicle are you using for the investment (i.e. convertible note, equity, debt, etc.)? This is not a discussion of terms.

  17. Thank you Company Name: Date: Founders/Owners: Address: Email: Phone: Example name 01/01/2045 John T. Name 123 Main Street company@company.com 555-555-5555

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