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KY3 Boot Camp October 2010 PowerPoint Presentation
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KY3 Boot Camp October 2010 - PowerPoint PPT Presentation


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KY3 Boot Camp October 2010


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Presentation Transcript
slide1

social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide2

social media best practices

  • 5 things you can do TODAY to improve your social media presence
  • Things to consider as you approach social media
  • Where you can learn more

Boot Camp Discussion on twitter #ky3bc10

slide3

social media best practices

Boot Camp Discussion on twitter #ky3bc10

slide4

social media best practices

Why care about social media?

56% of online shoppers friend/follow/like at least one retailer

Why?

49% to learn about deals/promotions

45% to learn about products

5% for customer support

slide5

social media best practices

Why care about social media?

Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowd sourcing, we’re bringing back the Blue Box tonight.

slide6

social media best practices

Why care about social media?

slide7

social media best practices

  • 540 million users worldwide
  • 23 minutes per visit
  • Reaches 57% of U.S. population
  • 57% of users are women
  • 150 million mobile users
  • Average # of friends: 130
  • Average # of fans of pages: 624
slide8

social media best practices

  • Facebook users by age

Boot Camp Discussion on twitter #ky3bc10

slide9

social media best practices

#1

Secure your name on Facebook

facebook.com/username

slide11

social media best practices

#1

Secure your name on Facebook

facebook.com/username

  • minimum 25 fans
  • Alphanumeric characters and periods
  • Choose wisely. Usernames are not transferable or alterable
  • Generics not available
slide12

social media best practices

#2

Find out what people are saying about you

facebook.com/search

search.twitter.com

google.com/alerts

slide16

social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide17

social media best practices

#3

Use social media dashboards

Hootsuite.com

Ping.fm

Socialoomph.com

slide18

social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide19

social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide20

social media best practices

#4

Make Mashable part of your media diet

www.mashable.com

Mashable app for iPhone & Android

Twitter.com/mashable

slide21

social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide23

social media best practices

#5

Put the Facebook box on your site

slide29

social media best practices

Things to consider

Boot Camp Discussion on twitter #ky3bc10

slide30

social media best practices

http://on.ky3.com/ky3bc10

@bradbelote

Boot Camp Discussion on twitter #ky3bc10