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KY3 Boot Camp October 2010

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Presentation Transcript
slide1
social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

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social media best practices
  • 5 things you can do TODAY to improve your social media presence
  • Things to consider as you approach social media
  • Where you can learn more

Boot Camp Discussion on twitter #ky3bc10

slide3
social media best practices

Boot Camp Discussion on twitter #ky3bc10

slide4
social media best practices

Why care about social media?

56% of online shoppers friend/follow/like at least one retailer

Why?

49% to learn about deals/promotions

45% to learn about products

5% for customer support

slide5
social media best practices

Why care about social media?

Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowd sourcing, we’re bringing back the Blue Box tonight.

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social media best practices

Why care about social media?

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social media best practices
  • 540 million users worldwide
  • 23 minutes per visit
  • Reaches 57% of U.S. population
  • 57% of users are women
  • 150 million mobile users
  • Average # of friends: 130
  • Average # of fans of pages: 624
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social media best practices
  • Facebook users by age

Boot Camp Discussion on twitter #ky3bc10

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social media best practices

#1

Secure your name on Facebook

facebook.com/username

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social media best practices

#1

Secure your name on Facebook

facebook.com/username

  • minimum 25 fans
  • Alphanumeric characters and periods
  • Choose wisely. Usernames are not transferable or alterable
  • Generics not available
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social media best practices

#2

Find out what people are saying about you

facebook.com/search

search.twitter.com

google.com/alerts

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social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide17
social media best practices

#3

Use social media dashboards

Hootsuite.com

Ping.fm

Socialoomph.com

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social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide19
social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide20
social media best practices

#4

Make Mashable part of your media diet

www.mashable.com

Mashable app for iPhone & Android

Twitter.com/mashable

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social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

slide23
social media best practices

#5

Put the Facebook box on your site

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social media best practices

Things to consider

Boot Camp Discussion on twitter #ky3bc10

slide30
social media best practices

http://on.ky3.com/ky3bc10

@bradbelote

Boot Camp Discussion on twitter #ky3bc10

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