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Social Media

Social Media. Eric Martin Vision Maker Media Interactive Media Specialist visionmakermedia.org/blogs/eric eric.martin@unl.edu linkedin.com/in/emartin11 @martineric visionmakermedia.org/interact/social-media-links bit.ly/vmmsocial. Which Post Was More Successful?. A. B.

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Social Media

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  1. Social Media

  2. Eric MartinVision Maker MediaInteractive Media Specialistvisionmakermedia.org/blogs/eric eric.martin@unl.edu linkedin.com/in/emartin11 @martineric visionmakermedia.org/interact/social-media-links bit.ly/vmmsocial

  3. Which Post Was More Successful? A B

  4. Which Post Was More Successful? Likes: 16 Comments: 0 Shares: 19Reach: 1,600+ Likes: 76 Comments: 6 Shares: 176 Reach: 17,000+

  5. Organization Objective  Method

  6. Quantitative Metrics (Examples) • Number of click-throughs for shared links (HootSuite, Google URL Builder) • Percentage of referrals to the Vision Maker Media sites (Google Analytics) • Page and Post Likes (Facebook Insights, YouTube) • Post Reach, Clicks and Engagement (Facebook Insights) • Weekly Total Reach (Facebook Insights / weekly admin e-mail) • “Talking About This” (Facebook page) • Video Views (Facebook Insights, YouTube, Vimeo, blip.tv statistics) • Number of Followers (Facebook, tumblr, twitter, YouTube, Pinterest) • Number of shares of newsletters (ConstantContact)

  7. Qualitative Metrics (Examples) • Comments & Timeline Posts (Facebook, YouTube, Blog Posts) • @mentions & #FF (twitter, HootSuite) • Sentiment (positive, negative, neutral) (socialmention) • Demographics (Age, Gender, Country, City, Language, etc.) (Facebook, YouTube, Twtrland, Hootsuite, Website, Surveys) • Online video viewing habits and engagement (YouTube Overall and Individual Video Insights – HotSpots, Average Time Spent Watching, Etc.)

  8. Organization Objective  Method(Sample)

  9. Willow Blythe Multimedia Journalist @WillowBlythe WillowBlythe@gmail.com www.WillowBlythe.com

  10. Social Media Best Practices • Digital/social media strategy should be a top priority for any media entity • “How can we use social media better?” • Consistent and effective strategies attract attention and engagement

  11. Advantages of Social Media • Connection with viewers on a personal level • Quick and easy feedback • Fast delivery of content

  12. Challenges of Social Media • Significant planning and management • Social media never sleeps • Dealing with criticism

  13. Key Tips for Enriching Your Social Media Strategy • Quality > Quantity • New research is showing that the best time to post is between 8 p.m. and 7 a.m. (14% higher interaction). Don’t forget weekends! Best approach= Mix it up • Posts should be driven by content • Post your strongest content meaning… • SEO, Search Engine Optimization* Make sure any “About, Mission, Company Descriptions, etc” are filled out

  14. Key Tips for Enriching Your Social Media Strategy Continued… • Use recognizable links • Shorten for long links Example: http://bitly.com

  15. Key Tips for Enriching Your Social Media Strategy Continued… • Ask questions, but at the end of your comment/post. 15% higher overall interaction rate and 2x higher comment rate • Use call to action! “Like, Caption This, Share, Yes or no, etc,” but not with every post. • Photo posts get 39% higher interaction rates. • Avoid large blocks of text • Avoid posting multiple times in a short time span • Tag relevant pages of other organizations (hastags, @, etc) to expand audience reach • Most importantly, provide feedback in a professional manner

  16. Remember… • Planning and scheduling are essential to social media success • Don’t be afraid to try new methods and approaches • Monitor progress and note both positive/negative trends • Consistency is key *

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