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Navigating Norway's Post-Oil Economy: Establishing a Center for Service Innovation

As Norway transitions away from an oil-dependent economy, significant focus is placed on labor and service sector innovation. The challenges faced include enhancing productivity and navigating a complex innovation landscape. This initiative proposes the establishment of a Center for Service Innovation (CSI) at the Norwegian School of Economics and Business Administration, aimed at boosting innovation quality and efficiency for key service providers. By fostering collaboration between businesses and academia, the CSI aspires to tackle pressing innovation challenges identified through extensive research, ultimately positioning Norway's service sector for future success.

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Navigating Norway's Post-Oil Economy: Establishing a Center for Service Innovation

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  1. 1. Background • Norway’spreparation for the ”post oil” economicsituation – theimportanceoflabour • Service sectorchallenges – productivityand innovation • Policy challenges – heterogeneity and theinnovation system • Firmlevelchallenges – differentiation, service innovationcomplexity, intangibilityand regulation • Thus, • UsetheNorwegian policy instrument Centres for Research-based Innovation (CRI) to address these challenges at the firm level • Establish Center for Service Innovation (CSI) as a CRI at the Nowegian School of Economics and Business Administration vs

  2. 2. Center for Service Innovation (CSI) • Objectives: • Increase the quality, efficiency and commercial success of innovation activities at leading Norwegian service providers • Enhance the innovation capabilities of its business and academic partners • Preparations: • Prestudywith 64 interviewson SI challenges • Themes 2011-2015 : • Innovations in customer and brand experiences • Co-creation and open innovation processes • Business modelinnovations • Structural and regulatoryinnovations • Approach • Partner NSD projects basis for all research >

  3. Center for Service Innovation (CSI) Service provider partners • Organization: • Virtualcenter, hosted by NHH • Researchers as theme and WP managers • Foresight WP for themeguidance • Majorityof business partners on CSI Board • Partners: • 11 Business partners, 3 bridging partners, 4 national and 2 internationalresearch partners • Budget: • Total: € 22 Mill over 8 yrs • RCN funding: € 10 Mill • Business funding: € 5 Mill Telenor, DnB NOR, Posten Storebrand, Tryg SMEs NHH, SNF, SINTEF, AHO, KAU, CBS Center for Service Innovation inFuture, BEKK, PwC, EDB Ergo, SME’s Researchpartners KIBSpartners Abelia. HSH Argentum Norsk Designråd Induct Specializedcompetencepartners Bridgingpartners SME and SMEs SME-networks SME-associates

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