Blog1: Boostgram.com The Tide Of Change On Social Media Platforms Talking about change in terms of tidal proportions, then without a doubt the most drastic event in this respect is the social media. Try to think back to the time when Internet was free of things like Twitter, Facebook, Instagram, etc. and nothing comes to mind. There were emails, of course. The first major contribution to social media culture was made by Google with a product named “Orkut”. It was popular for quite some time, and then Facebook took over. Although still in wide use and popularity, there are many parallel competitors who have emerged as potential rivals. Instagram is one such example. This online sharing platform took the sharing realm up one notch by enabling users to switch over completely to pictures to share with the world what they’ve been up to. If someone goes to a café to catch up with old pals, it ends up in a picture on Instagram with a hash- tagging frenzy. Hash-tagging is actually a way to get more followers for Instagram. Getting followers here hold significance in the fact that the more followers a person has, the more widely shared his pictures will be. That person will have a wide circle of acquaintances. In fact, the popularity of this social networking has spread so widely that those who don’t have enough followers can buy Instagram followers. Some users constantly hash-tag and upload pictures just to get Instagram followers and likes. This social networking platform has become a kind of way of life for people these days, and whatever they do all day gets documented like a picture diary.