What is design? - Hannah Onder -
Living in a Visual Culture We live in a visual culture. Visual culture is like a language, so it has rules like every other language. The rules of visual culture are like grammar. You may not know them by name, but you can tell when they're broken.
Form Follows Function in Design Good design results from a partnership between "form" as in art and "function" utility. Formis what something looks like a.k.a the design; it can be influenced by personal aesthetics, changes across history, cultures, and individuals. Aesthetics – branch of philosophy that deals with expression and perception of beauty; influences individuals' preferred style Functionrefers to the usefulness of the design, so the job of the design influences the design's form (personal aesthetics take a backseat to practically).
Design Drives Visual Culture Beyond form and function design changes based on style trends and technology of the time period. Some designs don't stand the test of time and become old-fashioned, old school, or objects of jokes. Some designs can be timeless or classic. Other designs become universal. Yet design trends can be recycled, updating or modifying old styles.
Graphic Design Communicates While the form of design changes with the visual culture and technology, the design function remains constant: communicate messages visually. To be good designers, you need to be good communicators.
Computers Democratized Graphic Design Graphics designers used to be the only ones with the ability to produce visual communications, but with computers anyone has the tools. Not everyone knows the design rules, so the results are bad design and poor communication in an overloaded visual culture. Learning design fundamentals can dramatically improve visual message delivery.
The WWW Changed All the Rules The World Wide Web changed everything for graphic designers. When they starting grasping design for desktops and laptops everything migrated to mobile devices. Web created a lot of "yeah buts" for design, specifically with technique and production versus actual design.
Graphic Design is Planned Graphic design refers to a plan to organizeobjects like copy (text) and visuals (pictures) in space (paper or electronic screen) to communicate. Designers sketch designs that are readable, usable, and appealing on paper before touching a computer. Good graphic design does four things: captures attention, controls eye-movement across the page/screen, conveys information, and evokes emotion.
Make Pictures and Words Work Together in Space The three building blocks to creating effective design of pictures and words communicating a unified message are: visuals, typography, and space. Visuals- symbols, icons, drawings, illustrations, photographs, film and video, etc. Typography- type represented graphically as a form of visual language; type can be represented with handwriting, pictures, or treated to create different effects Space- an empty area where design is created with a pleasing balance between visuals and type; white space/negative space also has a weight in the design White space is not your enemy. Too much space causes visuals and text to get lost or not talk to each other. Not enough space causes visuals and text to fight each other.
Know the Rules to Break the Rules Don't break the design rules out of ignorance. Learn the rules and then break them if you have a reason to. The two reasons people usually break the rules are when they are using a professional creative license or there are changing design trends. Professionals break the rules because they know how to use a creative license without forfeiting visual communication. Using a creative license with the rules of design can lead to an innovation changing the design trends which leads to the rules adapting. Design isn't static; its styles adapt to the times.