chapter 7 creating ideas l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Chapter 7 Creating Ideas PowerPoint Presentation
Download Presentation
Chapter 7 Creating Ideas

Loading in 2 Seconds...

play fullscreen
1 / 39

Chapter 7 Creating Ideas - PowerPoint PPT Presentation


  • 100 Views
  • Uploaded on

Chapter 7 Creating Ideas. © David O’Sullivan. Reflections. Describe the creativity process Understand the various sources of ideas used in innovation Apply a number of idea generation tools Identify core aspects of project management Explain the product development process

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Chapter 7 Creating Ideas' - bobby


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
chapter 7 creating ideas

Chapter 7Creating Ideas

© David O’Sullivan

reflections
Reflections
  • Describe the creativity process
  • Understand the various sources of ideas used in innovation
  • Apply a number of idea generation tools
  • Identify core aspects of project management
  • Explain the product development process
  • Understand how to capture critical data for innovation projects
  • Explain the process of project portfolio management
activities
Activities

[Discussion of selected student ‘Activities’ from previous chapter]

learning targets
Learning Targets
  • Explain creativity
  • Explore a number of tools that can be used for generating ideas
  • Understand where many ideas come from
  • Explain activity modeling
  • Understand some problem-solving techniques
  • Detail a simple form for capturing critical data for an idea
  • Explain the importance of lead users in generating new ideas
problem solving
Problem Solving

1. Identify and select the product, process, or service to be improved.

2. Ensure that the right resources are available and objectives set.

3. Identify problems, prioritize, and select specific problems to analyze.

4. Identify and verify the key causes of a problem.

5. Identify and verify alternative solutions to key causes.

6. Select and check potential solutions.

7. Implement the identified solution.

8. Review the success of the solution implementation.

9. Follow up on failures and identify improvements.

creativity
Creativity
  • Amabile (1998)
    • Expertise
    • Creative thinking
    • Motivation
  • Goffin and Mitchell (2005)
    • Normative
    • Exploratory
    • Serendipitous
creativity9
Creativity

Creative-Thinking Skills

Expertise

Creativity

Motivation

diversity
Diversity
  • Diversity creates creative friction between individuals that can spark new ideas.
  • Diversity is a safeguard against groupthink, in which a group of people allow their thinking to converge over time.
  • Diversity creates an environment in which different perspectives are developed and good ideas can be identified, tested, and supported.
enhancing creativity
Enhancing Creativity
  • naïveté versus experience
  • autonomy versus discipline
  • fun versus professionalism
  • improvisation versus planning
encouraging creativity
Encouraging Creativity
  • Providing good strategic direction
  • Benchmarking and access to external stimuli
  • Providing a diverse information service
  • Employing staff with diverse interests
  • Having a supportive management style
  • Creating a climate for innovation
  • Allowing failures to be tolerated
  • Allowing people to pursue their own ideas
  • Rewarding success
  • Interacting with the customer
  • Collaborating with other organizations and lead users
  • Encouraging cross-pollination of ideas
  • Providing idea suggestion programs
sources of ideas14
Sources of Ideas
  • New Knowledge
  • Ideas of Customers
  • Lead Users
  • Empathetic Design
  • Invention Factories
  • Open Market Innovation
new knowledge
New Knowledge
  • Books, journals, conferences
  • Competitors
  • Benchmarking
new knowledge ideas
New Knowledge Ideas
  • application of technology
  • engagement of employees
  • improved customer interaction
  • benign environmental impact
  • cost reduction
ideas of customers
Ideas of Customers
  • Weaknesses of current products/services
  • Problem solvers
  • Market research
    • Focus on customer desires
  • Beware:
    • They often don’t understand possibilities
    • They often defend their purchases
lead users
Lead Users
  • Customers whose needs are far ahead of normal market
  • Great source of ideas
empathetic design
Empathetic Design
  • Observe how customers use products/services
  • Observe, capture, reflect, analyse, brainstorm, develop
invention factories skunkworks
Invention Factories (Skunkworks)
  • Corporate level R&D centres
    • Prototyping and Test labs
    • HP Labs, Bell Labs, etc.
  • University Research Institutes
  • Collaboration
    • EU Projects!
open market innovation
Open Market Innovation
  • If you can’t make – buy it!
  • Advantages
    • Multiply the building blocks of innovation within an organisation
open innovation

GOALS

RESULTS

TEAMS

Open Innovation

ACTIONS

COMMUNITIES

hydrogen car
Hydrogen Car
  • Open innovation
  • $10 license fee per car
ideation tools
Ideation Tools

activity networks, affinity diagrams, bar charts, brainstorming, cause–effect diagrams, checklists, control charts, decision trees, design of experiments, fault tree analyses, failure mode effects analyses, flowcharts, flow process charts, force field diagrams, Gantt charts, histograms, line charts, matrix diagrams, matrix, data analysis charts, nominal group techniques, Pareto diagrams, prioritization, matrices, process capability diagrams, process decision program charts, relationship diagrams, scatter diagrams, string diagrams, surveys, tables, tree diagrams, value analyses, voting, …

physical space
Physical Space
  • Casual meeting areas
  • Customer contact areas
  • Libraries (e.g., with books, reports, magazines)
  • Quiet space
  • Communication tools (e.g., whiteboards, flipcharts, intranets)
  • Project rooms (e.g., with permanent wall charts, whiteboards)
  • Notice boards
  • Laboratories and prototype rooms
  • Weekly networking meeting
  • Mobile computing (e.g., home office, hotel office)
summary
Summary
  • Explain creativity
  • Explore a number of tools that can be used for generating ideas
  • Understand where many ideas come from
  • Explain activity modeling
  • Understand some problem-solving techniques
  • Detail a simple form for capturing critical data for an idea
  • Explain the importance of lead users in generating new ideas
search online
Search Online
  • http://mitworld.mit.edu/
    • Innovation Management at Siemens AG (Dr. Claus Weyrich)
    • Innovation: Are You A Predator or Are You Prey? (James M. Utterback)