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E-Commerce as a Capstone in Information Technology

E-Commerce as a Capstone in Information Technology. Scott A. Taylor Jon A. Preston. Agenda. Motivation E-commerce & Education IT Overview CCSU IT Degree IT Components of E-commerce Findings Future. Motivation. Corporate demand for e-commerce students

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E-Commerce as a Capstone in Information Technology

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  1. E-Commerce as a Capstone in Information Technology Scott A. Taylor Jon A. Preston

  2. Agenda • Motivation • E-commerce & Education • IT Overview • CCSU IT Degree • IT Components of E-commerce • Findings • Future

  3. Motivation • Corporate demand for e-commerce students • Capstone alternative to current program • Advisory panel recommendation • Joint degree program • Business & IT • Real-world, project-based courses

  4. Business Information Economy E-commerce Business Models Marketing Supply Chain Management Customer-Behavior/Sociological Data Mining Statistical Data Analysis Human Factors Agents/Recommender Systems Information Technology Security Database Management Networks Human-Computer Interaction (HCI) Hardware/Operating Systems Web Technologies E-Commerce & Education • Many universities entering E-commerce • Our focus – IT • Broadly speaking • Requirements • Systems Analysis • Design • Implementation • Testing

  5. E-commerce Has It All! • Systems analysis and design • Programming • Testing and quality assurance • Software engineering • Systems engineering • Hardware • Networks • Human-computer interaction • Database design and implementation

  6. CCSU IT Degree Certificate Associate Bachelor Upper level Theory Classes E-commerce Core IT TQA Track Classes E-commerce HCI Fnd. of IS Infrastructure Fnd. of Web Foundation Classes E-commerce Systems Security Analysis Intermediate Introduction Advanced Web to Web Web Fnd. of Legal Networking Implications Database Foundation Classes Fnd. of Database Fnd. of DB Intermediate Adv. DB Programming Applications Design DB Design Modeling

  7. IT Components of E-commerce • Infrastructure • Servers, Design, Development, Fundamentals of Commerce • Security • Crypto, Firewalls, Attacks/Viruses, Access Control • Law • Contracts, Privacy, Intellectual Property, Taxation, Computer Crimes • Database • Design, Efficiency, Oracle, SQL, Relational Algebra, Logging

  8. Findings • Open problems worked well • Afforded creativity & exploration • Time on task & learning retention in pre-requisites critical • Solidified prior knowledge • Students quickly applied what they had learned in jobs

  9. Future • Pre-requisite Web courses now emphasize programming – XML, ASP, etc. • Projects & group work a necessity • But how do we scale this? • Didactic nature of the law class • Will students get “lost in the crowd” if/when enrollment increases?

  10. Categories Value Bluelight.com Target.com Wal-Mart.com Design 40 Color 10 7   9 8  Graphics 10 5   8  7 Layout 10 6   7  9 Branding 10 8   9  10 Ease of Use 40 Number Of Steps 15 9 7 10 Checkout 15  12  15 12 Download Time 10  5  9  10 Search Feature 5 4 4 5 Stickiness 40 Discounting Products 10  6 8   5 Personalization 15  10  12  10 Special Features 15  10  14  13 Totals 120 84 (C-)   104 (B+) 99  (B-) Site Evaluation Example

  11. Project Fair

  12. Scott’s Project

  13. Questions?

  14. Thank You

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