Tips and Ideas to Use LinkedIn for Your Trade Show Promotion

1. Tips and Ideas to Use LinkedIn for Your Trade Show Promotion If you’re already using social media platforms like Facebook, Twitter, and Instagram for your trade show promotion, then, you should consider using the world’s biggest professional network, i.e., LinkedIn. LinkedIn is a rapidly growing social network for professionals, allowing them to build new connections, reach out to their targeted audience, and enhance their business growth. If you’re trying to sell or market your products on LinkedIn, then you’re doing a disservice to your company. When you use LinkedIn the right way, you give your company a powerful marketing tool that can definitely help take your business to the next level. We have jotted down a few tips and tricks to leverage this social media platform for your trade show promotion: 1. Keep your company profile up-to-date: Keeping your company profile updated, especially as your trade show nears, is important. You can add any new or relevant images regarding your exhibit on LinkedIn. Mention all the exhibiting items in your exhibition stand and if there is any job opening in your company, post about it too. 2. Find new connections and create a list of contacts: You can build new business connections everyday with LinkedIn by finding your clients, colleagues, or your prospects and getting in touch with them to create a list of contacts that helps in your trade show promotion. 3. Use hashtags properly in your post: Using relevant and useful hashtags on your LinkedIn post can hugely impact your trade show marketing for the better. But using the wrong hashtags or too many can be damaging as well. So, use limited and useful hashtags in your LinkedIn post to get connected to new audiences, industries, and niches. 4. Create or join trade show LinkedIn groups: If there is a trade show LinkedIn group then join it and take part in the conversations. Post questions of your own regarding the trade show and initiate a conversation. You can also post links and any additional trade show related information to effectively showcase your company. But if there aren’t any trade show groups then you can create one and invite all the trade show attendees to join the group and build new business connections. 5. Become familiar with the expected trade show attendees: You can find the expected trade show attendees on LinkedIn and get in touch with them prior to the trade show to make yourself familiar with them and it helps in breaking the

2. ice when you meet them in person at the event. You can simply congratulate them on their achievement to initiate the conversation. 6. Find and join your industry related groups: You can join your industry-related groups on LinkedIn and participate in conversations to increase as well as get better business connections. 7. Link all social media channel son your LinkedIn page: Not everyone checks their LinkedIn messages several times a day like they do with other social media channels such as Instagram or Facebook. So, link your LinkedIn page to all your social media profiles and invite your connections to find you on the social media platform to keep in touch with them. About Blueprint Global: Blueprint Global is a prominent exhibition stall design company in Germany that have years of experience in building bespoke custom exhibition booth design that not only reflects your brand’s value perfectly but also encompasses all your business goals and objectives and meets all your exhibition stand design ideas and specifications .From the conceptualization of your exhibition stand to planning, designing, installing, and dismantling your stand, we take care of all these services regarding your stand design and build in Europe. We provide a wide range of exhibition stands, whether you require custom build stands, modular exhibition stands, double decker exhibition stands, or a country pavilion for your next trade show participation. Get in touch with us by sending an email to enquiry@blue-prints.org to share your exhibition stand requirements, and our experienced team members will help you in getting the right stand for your business within your budget.