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Social Media Certificate Program

Join Heidi Trotta in this comprehensive program designed for aspiring bloggers and business leaders. Explore the evolution of blogging from its origins in 1997 as an online journal to its contemporary use in business culture. Learn about the best blogging platforms, effective marketing tips, and strategies to increase your blog's visibility. Discover how to leverage your blog as a powerful recruiting tool and establish your reputation in your industry. With practical insights and statistics, you’ll enhance your blogging skills and maximize your online impact.

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Social Media Certificate Program

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  1. Social Media Certificate Program Communicate and CollaborateBlogs Heidi Trotta, Instructional Designer

  2. Presentation Outline: • Blogging Today • Blogging and Business Culture • Best Blogging Platforms • Tips for Marketing Your Blog • Wordpress.com

  3. Blogs – What are they? • Short for web-log (1997) • Chronological … owner or owners post content periodically allowing others to comment. • Topics : daily life, views on politics, important subjects, tips • Online Journal ------ > e-portfolio, website, information hub

  4. State of the Blogosphere Half Empty or Half Full?

  5. Recruiting Tool • Greater Visibility • New Business and Clientele • Establish Reputation • Secure Speaking Engagements

  6. you get out of it, what you put into it

  7. Break!

  8. The Big 5

  9. Tips for Marketing Your Blog

  10. One Author or Many?

  11. Keywords

  12. Enable Statistics

  13. Break!

  14. Heidi Trotta heidi.trotta@shu.edu http://heiditrotta.wordpress.com/

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