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John B. Watson

By Will Tiensvold and Matt Czmowski. John B. Watson. Beginnings. Born in SC in 1878 Father left at age of 13 Never did well in school, thought he was destined to fail. Instead, he entered Furman University at age 16, graduating 5 years later

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John B. Watson

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  1. By Will Tiensvold and Matt Czmowski John B. Watson

  2. Beginnings • Born in SC in 1878 • Father left at age of 13 • Never did well in school, thought he was destined to fail. • Instead, he entered Furman University at age 16, graduating 5 years later • Received a PHD from the University or Chicago in 1903

  3. Employment • John Hopkins University 1908-1920 • J. Walter Thompson Advertising Company 1935-1945

  4. Legacy • Died 1958 • Although some research was ostracized, he is still remembered • Psychology labs at Furman University named after him.

  5. Behaviorism • Branch of psychology developed by Watson • It is based on the principle that behaviors can be observed and measure, and thus predicted • Critics argue that behaviorism is too one dimensional, taking not into account free will, moods, thoughts and feelings

  6. “Little Albert” • Watsons most famous experiment • Involved exposing a 9 month year old boy and exposing him to certain stimuli( i.e. a rat, a monkey, burning newspaper) with no reaction • He then began creating a loud noise when the white rat was presented, causing the baby to cry. The baby eventually cried at the sight or the white rat, without the loud noise.

  7. Most Famous Quote • Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select -- doctor, lawyer, artist, merchant-chief and, yes, even beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.--John Watson, Behaviorism, 1930

  8. Works Cited • Cherry, K. (n.d.). John B. Watson Biography (1878-1958). Retrieved September 3, 2012, from about.com: http://psychology.about.com/od/profilesofmajorthinkers/p/watson.htm • Cherry, K. (n.d.). The Little Albert Expiriment. Retrieved September 3, 2012, from about.com: http://psychology.about.com/od/classicpsychologystudies/a/little-albert-experiment.htm • Cherry, K. (n.d.). What is Behaviorism? Retrieved September 3, 2012, from about.com: http://psychology.about.com/od/behavioralpsychology/f/behaviorism.htm • John Broadus Watson. (n.d.). Retrieved September 3, 2012, from furman.edu: http://eweb.furman.edu/~einstein/watson/watson1.htm • John Watson. (n.d.). Retrieved September 3, 2012, from pbs.org: http://www.pbs.org/wgbh/aso/databank/entries/bhwats.html

  9. END

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