1 / 12

E Q U A L S T H R E E

E Q U A L S T H R E E. C O M M U N I C A T I O N S, Inc. MWCOG 2010 Idle Reduction Campaign Briefing June 8th, 2010 | 12:00 – 2:00 pm. Equals Three Communications, Inc. 7910 Woodmont Avenue Suite 200 Bethesda, MD 20814 www.equals3.com 301 656 3100. Agenda. Campaign Overview

blancat
Download Presentation

E Q U A L S T H R E E

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E Q U A L S T H R E E C O M M U N I C A T I O N S, Inc. MWCOG 2010 Idle Reduction Campaign Briefing June 8th, 2010 | 12:00 – 2:00 pm Equals Three Communications, Inc. 7910 Woodmont Avenue Suite 200 Bethesda, MD 20814 www.equals3.com 301 656 3100

  2. Agenda • Campaign Overview • Partners and Supporters • What we’ve done so far • What we plan to do next • What we’ve created • Upcoming Event: Campaign Launch

  3. Idle Reduction Campaign • Mission: Initiative aimed at decreasing diesel emissions and improving air quality in Metropolitan Washington-Baltimore Regions. • Purpose: • Increase idle reduction awareness and control diesel emissions. • Promote idle reduction as a positive behavior that helps bus and truck drivers to avoid fines, save money, and cut fuel costs. • Improve public health and protect the environment • Led by the Metropolitan Washington Council of Governments (COG), in collaboration with: • District Department of the Environment (DDOE) • District Department of Transportation (DDOT) • Maryland Department of the Environment (MDE)

  4. Partners and Supporters • American Bus Association • United Motor Coach Association • American Trucking Associations • Diesel Technology Forum • Maryland Motor Truck Association • National Association of Truck stop Operators • National Private Truck Council • Owner Operator Independent Drivers Association • Truckload Carriers Association • Virginia Trucking Association

  5. What we’ve done so far • Communications Audit to analyze past and current MWCOG communications materials to see what messages/approaches have been successful • Media Analysis to better understand how media covers idling issue in DC metro area and nationwide • Environmental Scan to gain understanding of the overall industry and the idling issue from a local, regional and national perspective • 4 Stakeholder Meetings • To educate truck and motor coach industry members about idle reduction laws • To understand industry perception of issue • To identify best way to communication with them • Interviews and Online Surveys to gather further direct input from the industry

  6. What we plan to do next • Launch Event/ Press Conference at COG • Post Launch Stakeholder Meeting • 4 Street Team and Promotional Activities at truck stops and bus parking areas to interact with drivers and raise awareness about idle reduction • Six Flags Promotional Event and live intercom reads targeting bus drivers waiting in park parking lots • Continued media push with Satellite Radio live mentions, print ads in trade publications and Op-Eds and editorial features on Idle Reduction in Metro DC area • Driver Recognition Program to elevate awareness and encourage compliance with idle reduction initiative. Serves to acknowledge drivers and companies who take positive idle reduction measures.

  7. Flyer

  8. Logo • We’ve also created: • Pine-scented air fresheners with idle regulations • T-shirts • Print Ads • Posters

  9. Upcoming Event • Campaign Launch Event and Press Conference • Where: MWCOG Boardroom • When: Tuesday July 13, 10:00 am to 12:30 pm • 10:00 a.m.-10:45 a.m. Stakeholder Meeting and Campaign Discussion • 11:00 a.m.-11:30 pm. Press Conference/ Q&A Session • 11:30 p.m.-12:30 p.m. Networking • Join Us! • Please email kpoe@equals3.com to RSVP.

  10. Thank you!Questions/Comments

More Related