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COREX Ltd. Poland company profile. COREX Mission Statement. Friendship Passion Future. COREX Facts and figures. Founders and 100% shareholders: Olaf Kaminski Adam Szawlowski They were among pioneers of private stationery business in Poland after the transformation of 1989

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corex mission statement
COREX Mission Statement

Friendship

Passion

Future

corex facts and figures
COREXFacts and figures
  • Founders and 100% shareholders:
    • Olaf Kaminski
    • Adam Szawlowski
  • They were among pioneers of private stationery business in Poland after the transformation of 1989
  • COREX foundation: 1992
  • Turnover: app. 6 million EUR
corex facts and figures1
COREXFacts and figures
  • Legal status: Limited Company
  • Initial capital: 1 392 000 PLN
  • Number of employees: ~45 (10 in Sales Dept.)
  • Location: Piaseczno (close to capital city)
    • Warehouse: 1780 m2, Office space: 570 m2
corex brands represented
COREX Brands Represented
  • Staplers
  • Staples
  • Punches
  • Writing
  • Highlighting
  • Coloring
  • School assortment
  • Office Products
  • Craftwork
  • Writing instruments
  • School accessories
  • Exclusive pens
  • School paints
  • Paint for hobby&craft
  • Painting accessories
  • Self-adhesive notes
  • Film indexes
        • Writing
  • Correcting
  • Gluing
  • Notebooks
  • School accessories
  • Gluing
  • Painting
slide7

COREXLevel of distribution we offer

  • Modern Trade
    • Hypermarkets ~214 outlets
      • Auchan
      • Carrefour
      • Real
      • Tesco
    • Cash&Carry – 41 outlets
      • Makro Cash&Carry
      • Selgros
    • Very good logistic service (Real – 98% of availability)
    • Yearlong merchandising service
    • Corex is one of the key suppliers for every chain in Poland
slide8

COREXLevel of distribution we offer

  • Office suppliers and wholesalers
    • Local Buying Groups (6 buying groups, 120 members)
    • Local Independent Dealers (160 dealers)
    • International Contract Stationery (Lyreco, Corporate Express/Staples, Biuro Plus/BPGI)
    • Presence in 23 Office suppliers catalogues
    • B2B Internet Platform – 200 users
    • Partner program on Corex Platform „My bonus”
slide9

COREXLevel of distribution we offer

  • Shops - local chains
    • Empik – 120 outlets
    • Notabene– 10 outlets
    • Excellent– 7 outlets
    • Rossman– 6 outlets
    • Księgarnia Nova– 23 outlets
    • Zygzak– 3 outlets
c orex current changes and development
COREXCurrent changes and development
  • Development of IT tools - Internet Platform
    • Constant access to complete information about whole Corex assortment
    • Special offers presentation (novelties, promotions, sale offers, seasonal offers)
    • Information about an available presentation systems
    • On-line ordering and placing complaints
    • Creating own listings – easy assortment management
    • Logistic minimum for orders via Platform – 0 PLN
corex additional benefits for suppliers
COREXAdditional benefits for Suppliers
  • Access to high quality information
    • Monthly reports including: sales figures, information about Polish market, information about important customers, sales and marketing activity, Corex internal development
    • Cyclic meetings with suppliers: sales results review, marketing activity planning, discussion about future development
    • Constant access to information on Corex Platform
      • currently available: complete Corex offer, turnover and current stock level reports
      • planned: do-it-yourself tool to prepare any required sales report, information about current marketing activities, product listings in particular POS, list of POS’s which distribute particular SKU
corex additional benefits for suppliers1
COREXAdditional benefits for Suppliers
  • Benefits from Corex Internet Platform
    • Fast access to POS with all kind of information (novelties, promotions)
    • Possibility to achieve wide distribution of particular product/group of products in a very limited time
    • Feedback from POS about novelties
    • Tool to manage supply chain from Producer to POS
corex additional benefits for suppliers2
COREXAdditional benefits for Suppliers
  • Partner Shops Concept – started in July 2009
    • Based on our experience with Zygzak shops
    • Concerns changing traditional shop concept into modern self-service in order to reach an additional turnover
    • The most important point of the concept is product presentation in shop. We offer the complete concept of presentation our assortment
    • All Partners Shops use Corex Internet Platform
slide14

COREXExpectations towards business partners

  • Price recommendation
    • Purchase price level adequate to Polish market
    • Suggested retail price
  • Concept of products exposition for different distribution channels
    • Pictures and product descriptions in English
    • Packaging adequate for different channels
    • Polish labels/descriptions on products for chains
    • Information about product presentation on other markets
    • Information about international arrangements
slide15

COREXExpectations towards business partners

  • Width of distribution
    • Target group determination
    • Technical and logistic information about products
    • Products advantages
  • Launching of novelties
    • Materials supporting launching process

Leaflets

Samples

Graphic materials

Exposition concept

Complete information about products

    • Products availability
    • Special terms for novelties launching
slide16

COREXExpectations towards business partners

  • Feedback for suppliers
    • Kind and range of information
    • Frequency
  • Providing information about products to end-consumers
    • Complete technical information
    • Complete marketing information
    • Products advantages
  • Product availability
    • Abidance of fixed lead time
    • Complete deliveries
    • Complete logistic information
    • Flexibility – shortening of lead time