SOCIAL SELLING H I T S M A I N S T R E A M I N T H E U K Data from LinkedIn shows the adoption of social media tools among sales and business development professionals. R E L AT I O N S H I P S M AT T E R 40.9% Engaging with multiple influencers involved in the buyer process 51.9% 69.1% Personalise interactions based on previous engagements Ability to build trust with a customer quickly Sales professionals in the UK prioritise the ability to build strong relationships over a prospect’s willingness to purchase. 59.5% 42.1% Providing value to the buyer from the first interaction Providing unique insights into the buyer’s business 55.4% Finding buyers with intent to purchase T I M E O N L I N E Social selling leaders are using sales intelligence tools throughout the week to boost their results. 7.9% 22.6% 30.5% Less than 1 hour 1 to 3 hours 3 to 5 hours 24.2% 10% 4.8% 5 to 10 hours 10 to 20 hours 20 hours or more L I N K E D I N M O ST P O P U L A R S O C I A L P L AT F O R M F O R B U S I N E S S G R O W T H More sales and business development professionals use LinkedIn than any other platform Use of social media platforms for sales intelligence: 81% 72% 58% P R O D U CT I V I TY TO O L S I M P O RTA N T F O R O N E I N T H R E E S A L E S P E O P L E Most popular productivity tools among UK sales and business development professionals: 70% 65% 29% Google Apps Dropbox or Box Evernote M I L L E N N I A L S B I G G E ST A D O PT E R S O F N E W S A L E S T E C H N O LO GY Younger professionals more likely to use sales intelligence tools to build and manage relationships with clients. 65% 56% 41% Under 35 35-54 Over 55 Survey conducted by research company Market Cube among an online sample of 1,000 sales and business development professionals in the UK between December 21, 2015 to January 12, 2016.