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Grofers Rebranded Itself As "Blinkit" To Focus On Quick Commerce Model

Online grocery shopping brand ""Grofers"" has rebranded itself as u201cBlinkitu201d to focus on u201cquick commerceu201d, which means delivering customers orders much faster than it does now. The grofers have places big bets on the quick 10-minute quick commerce services. <br> For more details:- <br><br>Mobile:- 1-650-727-6690<br><br>Email Address:- nitin@brsoftech.com<br><br>Website:- https://www.brsoftech.com/br-grocery/

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Grofers Rebranded Itself As "Blinkit" To Focus On Quick Commerce Model

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  1. Grofers Rebranded Itself As “Blinkit” To Focus On Quick CommerceModel Online grocery seller brand Grofers has rebrandeditselfto‘Blinkit’.Theywillnowfocuson “quick commerce solutions”, mainly on delivering customersordersinamuchfasterway.

  2. GroferswaslosingmarketsharetoBigBasketin recentyears. This online grocery brand has changed its businessmodelfromconventionalgrocerymodel to the quick-commercemodel. GroferswasfoundedbytwoengineersDhindsa andSaurabhKumarintheyear2013. In a quick commerce model, the goods and servicesaredeliveredinashorterspanoftime.

  3. The grofers was backed by Softbank and they decided to change the business model. Zomato has a big stake in Grofers and competes with Swiggy’s Instamart, BigBasket, Dunzo andZepto. • GrofersCEOAlbinderDhindsawroteonanonline platform that “We learnt a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit — quickcommerce, we are surging ahead as a new company, and we have a new mission statement — “instant commerce indistinguishable from magic, And we will no longer be doing this as Grofers — we will be doing it asBlinkit”. • Statistics • Onlinegrocerybrand“Grofers”raisedaround • $120millionfromZomatoearlierthisyearand Japan’sSoftbankhas50%shareinthegrofers stack.

  4. India’squickcommercemarketisaboutto touch $5 billion by 2025 from $0.3 billion accordingtodatafromRedseerwebsite. • Grofershas2,000employeesworkingright now in thecompany. • 20,000peopleareworkingindirectlyfor grofers. • Groferswillscaleupthenumberofemployees and recently hired 700 new people in the last 4months. • Grofersexpansionhasgrownatanaverageof 27% annuallyandisabouttotouch$99billion by the year2024. • Grofershasmorethan100partnerstoresand warehouses in 8 cities to drop 10-minute drop-offs toshoppers. • Grofers is planning to add almost 1,000 partnersormerchantsbythemiddleof2022 and expand to100 cities.

  5. How Does The Q-Commerce Model Work? The ecommerce businesses disrupted by the Covid-19pandemicledtoanewonlinegrocery segmentwhichisquickcommerce,or q-commerce. The unique selling point of this q-commerce modelisthatitpromisesdeliverywithin10–30 minutesofthecustomer’sproductordering.

  6. READ MORE:-Grocery App DevelopmentCost Inthisq-commercebusinessmodel,companies set up micro-warehouses located near delivery addressestoafocusedsetofunder2,000 high-demandproductsinsteadofthetraditional large warehouses which are located outside of towns andcities. Who Are The Other Players InThis segment? New players includes alongside grofers are Zepto(mumbai based startup), Swiggy, BigBasket (Tata Group-owned), andDunzo Earlierthismonth,Swiggyannouncedthatitwill invest $700 million into the quick-commerce segment and by January 2022, it will deliver productsin15minutesthroughachainof

  7. Experts Views On Grofers Renames Itself‘Blinkit’ networksofstoreslocatedveryclosetothe customersaddress. DesignandbrandingexpertsofStoryboard18said thatthe‘Blinkit’conveysthecompany’sfocusona quick commerce business model for delivering notjustgroceriesbutalsoothergoods. Nisha Singhania, director and co-founder of Infectious Advertising, says that Blinkit is an interesting name and that every time a brand changesitsnameandidentity,itlosesoutonthe equityithasbuiltsofarwiththeearliername. Shekhar Badve, founder director, Lokusdesign, says that the name “Blinkit” is aligned with the company’sobjective,whilegroferswillhavetodo alotofhandholdingintermsofbrandperception

  8. & image versus their competition withplatforms likeBigBasket. READ MORE:-What Are The Best GroceryCost ComparisonApps? “The logo doesn’t seem like a company which is basedonagility,dynamismandspeed.Theyhave usedahappycolorlikeyellowpredominantlybut to my mind a better color palette would have been red/vermillion/orange which are more dynamic”. Get InTouch! Mobile:-+1-650-727-6690 Email Address:-nitin@brsoftech.com Web:- https:/www.brsoftech.com/br-grocery/

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