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Aquaculture Situation and Outlook: Marketing . Sid Dasgupta Kentucky State University. General Information. Aquaculture in Kentucky is mostly small scale This usually means: small volume of production, and breakeven prices that are higher than wholesale prices

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aquaculture situation and outlook marketing

Aquaculture Situation and Outlook: Marketing

Sid Dasgupta

Kentucky State University

general information
General Information
  • Aquaculture in Kentucky is mostly small scale
    • This usually means: small volume of production, and breakeven prices that are higher than wholesale prices
    • Many aquaculture products are also seasonally available (Sept-Oct)
    • Some products are often very specialized, and do not represent products consumed everyday (e.g., prawns, crayfish, etc.)
    • Products can be available fresh or live
what are the products
What are the products?
  • Channel catfish (around 800 tons/year)
  • Freshwater prawn (40 - 60 tons/year)
  • Largemouth bass (around 53 tons/year)
  • Other products available at very low volumes:
    • Paddlefish
    • Hybrid striped bass
    • Rainbow trout (1 producer; festival sales)
    • Australian red claw crayfish (2nd year trials)
what are the current markets
What are the current markets?
  • Catfish
    • Available from 2 sources, (1) PAAC, (2) independent small farms
    • PAAC catfish is sold to a major grocery chain, some paylakes, local restaurants, and a local wholesaler
    • Catfish from independent farms are used for home consumption, local sales and some paylake sales
    • Negligible profits at the farm level for sales to processor
    • Missed opportunities: 1) local Asian grocers for live and fresh sales, 2) low density farming for paylakes, 3) farmers’ markets, & 4) smoked catfish & other value-added products
what are the current markets5
What are the current markets?
  • Freshwater prawn
    • Available from small farms (150) all over KY
    • Most prawns are sold at the pond bank, some sold in restaurants($5.50-$7.00/lb)
    • Some prawns are processed & frozen (4 processing sites in KY)
    • Some have tried small festivals and Asian wholesalers ($5.50/lb)
    • Missed opportunities: 1) farmers’ markets, 2) value-added products, 3) year-round festivals.
    • If properly managed, pond bank and festivals sales could account for all of KY’s prawn production
what are the current markets6
What are the current markets?
  • Largemouth bass
    • Food fish available from 1 farm only (35 water ac)
    • Live fish sales to an Asian live hauler from Toronto
    • There seems to be more demand than supply
    • Another bass farm produces 1 lb fish for pond stocking ($5+ per fish)
    • Missed opportunities: 1) local Asian grocers for live and fresh sales, 2) paylakes (catfish is the preferred product, but there might be a market for bass)
other markets
Other markets?
  • Hybrid striped bass
    • Wholesale market exists in the east coast ($2.20-2.50/lb)
    • Illinois is the local leading supplier to the east coast
  • Red claw crayfish
    • Local restaurants and fish retail grocer appreciate this product (4 count or bigger) Price $7 - $8/lb
  • Paddlefish
    • Restaurants like fresh fillet
    • Possible market for smoked product
marketing problems
Marketing problems
  • Some restaurants stopped featuring local prawn due to high price, small size, and the meat was too soft (or mushy)
  • Several restaurants and grocers featuring smoked paddlefish have discontinued sales because of quality problems
recommendations
Recommendations
  • For small scale marketing to succeed, the product must be top quality
  • The product must be unusual but attractive ( large prawns, red claw crayfish and paddlefish)
  • Production costs must be under control, i.e., prawn and crayfish nurseries are essential and so is a commercial paddlefish hatchery