html5-img
1 / 27

RJI INNOVATION PROJECT

RJI INNOVATION PROJECT. JOURN 4992 FALL 2012 QING TIAN & XINRUI ZHU. PROJECT OBJECTIVES. Futures Lab A vodcast about innovations in journalism Releases every week Three to four stories Total runtime: around 10 minutes. EDITORIAL MISSION. Focus on innovations in journalism Technology

bin
Download Presentation

RJI INNOVATION PROJECT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RJI INNOVATION PROJECT JOURN 4992 FALL 2012 QING TIAN & XINRUI ZHU

  2. PROJECT OBJECTIVES • Futures Lab • A vodcast about innovations in journalism • Releases every week • Three to four stories • Total runtime: around 10 minutes

  3. EDITORIAL MISSION • Focus on innovations in journalism • Technology • Ethnics • Management

  4. EDITORIAL MISSION • Reporting include: • Behind-the-scenes case studies of cutting-edge work • Profiles and interviews with leading innovators • Tips on integrating new technologies across multiple platforms • Insights from the latest industry research • Management tips for fostering innovation at all levels, in all types and sizes of newsroom

  5. SWOT ANALYSIS • Strength: • Support from Reynolds Journalism Institute • Support from Missouri School of Journalism • Weakness • Student reporters and producers • First try for us

  6. SWOT ANALYSIS • Opportunities • There is no single publication or website that dominates the market • Diverse needs from the consumers • Threats: • Long established competitors

  7. MARKET RESEARCH • RJI INNOVATION SURVEY: • 11 questions in total • 7 open ended questions, 4 multiple choice questions • Touches on issues as: • Devices • Time • Potential competitors • Consumers’ needs • Show format • Delivery methods • Demographic questions

  8. MARKET RESEARCH • Survey Distribution • Director Brian Steffens • Missouri Press Association • Broadcasters Association of various states • Mizzou Mafia: News Managers by Professor Randy Reeves • Mizzou Mafia: News Anchor / Reporters by Professor Reeves

  9. MARKET RESEARCH • Research Result • Potential Competitors • Most referred: Ponyter • However, no single dominating website • What’s missing in the publications • Divided answers

  10. MARKET RESEARCH • Consumption Time • During the day • In office • Devices • Through computers • Concerned Topics • Innovations in digital news • Newsroom Culture • HR management

  11. MARKET RESEARCH • Demographic Information • Mostly from newspapers

  12. MARKET RESEARCH • Demographic Information • Most are from small market newsrooms • Most are from small newsroom with stall less than 50 employees.

  13. PRODUCTION CYCLE • Five-week production cycle

  14. PRODUCTION CYCLE • Two-week production cycle

  15. STORY IDEAS • Our sources for stories • Reading stories online • Story feeds from other websites • Drawback: timeliness, originality • Contacting previous and current RJI fellows • Received a number of good story ideas • Methods recommended for future development

  16. STORY IDEAS • Some highlights • Collaborations between New York Times and BuzzFeed • Coverage on GOP and National Conventions • Legacy media and online news and entertainment platform • Case Study of innovations in legacy media

  17. STORY IDEAS • Ideas from Bill Densmore • Individualized news feed to readers • Successful example for print media to boost up subscriptions

  18. FINAL STORIES • Interviews with Missouri Honor Medalists • Adam Moss from New York Magazine • Print Media: Innovations in online publications • His insights on how traditional news media can implement innovations in online publications

  19. FINAL STORIES • KETC’s experiment with Google + Hangouts • Stay Tuned, a new public affairs program, is integrating Google+ hangout in the show • Try to create a public forum for the citizens • Topics include • Youth at risk • Infrastructure • Economic development • Art • Health Care

  20. FINAL STORIES • A research on how journalists can engage with public • Partners: • Dallas Morning News • Jacksonville Times Union • Seattle Times • Encourage readers to exchange ideas with reporters during the presidential elections

  21. WHAT WE LEARNED • Our learning objectives • Enhance multimedia skills • Learn the skills of show production • Gain experiences in leadership and teamwork • Exchange ideas with mentors and teammates

  22. FUTURE DEVELOPMENT • Mobile Applications • Continued Capstone Projects • Rotation Teams: • Graduate Students • Capstone Projects • Marketing Strategies

  23. REFLECTIONS • What is show design and production? • A social job • A editorial job • Vigorous Discussions with teammates and mentors • Skills enhanced

  24. REFLECTIONS • Research skills are important. • Survey design • Data processing • Enthusiasm blossomed • Innovation matters • Confident in the future

  25. SPECIAL THANKS TO… • Reynolds Journalism Institute • Reuben and Olga • Mike • Travis

  26. FINALLY • Please watch our final products….

  27. THANK YOU! QUESTIONS?

More Related