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Are You a Paragon Runner? . Presentation and Audio made by Group 4: Kate Derby, David Perkins, Dennis Bittle , & Lindy Nelson. PARAGON RUNNER. Google Defines Paragon as: “A person or thing regarded as a perfect example of a particular quality.” . What Makes The Perfect Runner?.

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are you a paragon runner

Are You a Paragon Runner?

Presentation and Audio made by Group 4:

Kate Derby, David Perkins, Dennis Bittle, & Lindy Nelson

paragon runner

PARAGON RUNNER

Google Defines Paragon as:

“A person or thing regarded as a perfect example of a particular quality.”

what makes the perfect runner
What Makes The Perfect Runner?
  • Safety
  • Proper Gear
  • Support
paragon runner s goals
Paragon Runner’s Goals
  • Goal 1: Increase Runner Safety Awareness
  • Goal 2: Provide Satisfaction and Customer Service with Each Purchase
  • Goal 3: Build Strong Customer Relationships
  • Goal 4: To Position Our Company as a Business that Offers High Quality Products in Addition to Customer Benefits
paragon target market personas
Paragon Target MarketPersonas

Persona 1: The Runner

  • Male or Female
  • 20–40 years old
  • Runner
  • Family (or roommate)
  • Working
  • Discretionary Funds
paragon target market personas1
Paragon Target MarketPersonas

Persona 2: The Spectator

  • Male or Female
  • 40-55 years old
  • Parent/Spouse
  • Uninterested in Running
  • Working
  • Discretionary Funds
paragon runner target market personas
Paragon RunnerTarget Market: Personas

Persona 3: The Spectator

  • Male or Female
  • 55-70 years old
  • Health Conscious
  • Beginning Running
  • Near Retirement/Retired
  • Discretionary Funds
paragon runner market analysis1
Paragon RunnerMarket Analysis

Strengths

  • Growing Market
  • Large, established community
paragon runner market analysis2
Paragon RunnerMarket Analysis

Weaknesses

  • Numerous Safety Items
  • Potentially Limited High-End Market
paragon runner market analysis3
Paragon RunnerMarket Analysis

Opportunities

  • Growing Health Concern/Awareness
  • Capitalize on New Runners
  • Unique Retailer
paragon runner market analysis4
Paragon RunnerMarket Analysis

Threats

  • Other Retailers and Services
  • Selling the Need
internet marketing strategy
Internet Marketing Strategy
  • Our Business Model
    • B2C
    • Online Retailer
    • Intermediary of fine running safety gear and apparel
    • Connecting the ever-growing running community to the best products through product aggregation
targeting strategy
Targeting Strategy
  • Large Potential Market
    • 4 million runners to reach
    • Psychographic Base, Lifestyle/Activities variables
  • Niche Market of Runners
    • 20-35 year old recreational runners
    • Safety Needs
crm process
CRM Process
  • Fulfilling more than just orders
    • Targeting
    • Acquiring
    • Transacting
    • Servicing
    • Retaining
    • Building Relationships
slide16

http://130.18.86.27/students/Mkt4213/summer13/student1137/index.htmlhttp://130.18.86.27/students/Mkt4213/summer13/student1137/index.html

Let Lindy walk you through our web site! Click the link above or follow along here

conclusion
Conclusion
  • Strategic E-Marketing Plan & Fast ROI
  • Safety Awareness Focused Products For All
  • Our IMC Tools Will Create A Buzz
  • User-Friendly Website
  • Primary Goal is our Customers
slide28

Questions?

Thank you!