Quick guide to generating revenue through Webinars and Virtual Conferences

1. Quick guide to generating revenue through Webinars and Virtual Conferences

2. Stewart Kibby Chief Operations Officer WorkCast Natasha McDonoughHead of Marketing WorkCast #workcast

3. Introduction Learn about… • What revenue making opportunities are available through online events • The types of events to consider • Typical revenue expectations and packages • The synergy between physical and virtual events • Typical delegate behaviour during an online event • Getting internal buy-in from the rest of your team

4. What is an online event? • Presentations online with a compelling, interactive experience for attendees • Events vary from 30mins to 5 days long! • Online events have an end-to-end lifecycle like real events • Registration, ticket sales, access, events, offline • Many delivery solutions • Live streams • On-demand • Panel discussions • Presentations • Video / PowerPoint / both • Chat rooms / Q&A / Social media etc

5. Typical online events

6. Virtual conference models Large online only events • Typically 4-8 hours • Can be 5 days Visually very rich and usually themed • Hotel • Conference centre Full profitable commercial model • Sponsorship by organisations • brand awareness • highly targeted leads • direct live engagement with participants

7. Virtual conference models

8. Typical monetisation models • Sponsor packs • Logo placement • Exhibitor hall • Sponsor booth • Access to data • Access to chat with attendees • Speakers and panel positions • Pay per view • Standard ticket sales (buy a code) • Pay for advanced access/content standard is free Where is the revenue? • Sponsor Halls and sponsorship packs • Pay per view

9. Hybrid Conferences Presentation session can be live video streams from venue • Camera crew on ground • Encoder at venue taking feed from vision mixer • WorkCast Technician generally at venue but can do remotely Streaming live sessions creates the on-demand versions Highly interactive for online delegates • Polls • Q&A • Resources

10. What’s in it for Delegates? • Most delegates would like to attend an international event but… sometimes can’t • Attending an online event is quick, easy and convenient • Delegates drop in when there is a relevant session • Delegates can chat online • Download resources • Increase their profile in the industry • Try before you buy

11. Delegate behaviour online Attendees dip in and out watching from their desks Audience numbers vary as popular sessions bring higher numbers The Audience moves around the event visiting rooms for chat, exhibitors stand etc

12. Typical Revenue Expectations • Online Conferences • Typically £100K - £1M in sponsorship but could be much larger like Mobile World Live • Regular monthly webinars • Typically £1M revenue per year • Jobs fairs

13. Pay to view or sell sponsorship? • Pay to view • Unlike some other types of content publications, delegates *will* pay to attend online events • Less than 10% of WorkCast events charge attendees • Attendees generally won’t pay for single webinars but will pay for larger events and access to resources (channels) • Where content is made available through the iPad and Android *offline* app, this increases to 50% • Payment gateways like WorldPay can be configured to work similar to an events shopping basket

14. Selling the concept internally… • Clear executive backing and a genuine desire to achieve new revenue streams • Good understanding of the content value • Pay to view • Sponsorship • Premium pay and standard free • Well structured clear sponsorship packages • Sales team • Incentivised and committed to online sponsorship opportunities • Educated in the benefits, opportunities and product • Combined sponsor packs • Sponsor physical event and get a reduction on the online event packs • Promote the physical event at all online opportunities

15. Let’s talk… @WorkCast WorkCast www.workcast.co.uk enquiries@workcast.co.uk