1 / 25

social life: the evolution of (new) media i.e. things are changing

social life: the evolution of (new) media i.e. things are changing. Sarah Evans sarah@sevansstrategy.com www.sevansstrategy.com Twitter: @PRsarahevans. we’ll talk about. How journalists are using Twitter (DISCLAIMER: This is merely the tool of the “now.”) HOW TO 101: integrate social media.

bevis-hodges
Download Presentation

social life: the evolution of (new) media i.e. things are changing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. social life: the evolution of (new) mediai.e. things are changing Sarah Evanssarah@sevansstrategy.comwww.sevansstrategy.comTwitter: @PRsarahevans

  2. we’ll talk about • How journalists are using Twitter (DISCLAIMER: This is merely the tool of the “now.”) • HOW TO 101: integrate social media

  3. Social media is a shift in how people discover, read and share news, information and content. BLOGS Slide courtesy: Jason Kintzler, Pitchengine

  4. online communities • Social networking (i.e. Twitter, Facebook) • Social bookmarking (i.e. Digg, Delicious) • Comments (i.e. media, blogs) • Broadband content • Gaming (i.e. video games, entertainment) • Blogs (i.e. Wordpress, Blogger, TypePad) • Consumer generated media • Mobile content or gaming access • Wikis (i.e. Wikipedia) • Video sharing (i.e. YouTube) • Photo sharing (i.e. Flickr, Photobucket) • Presentation sharing (i.e. Slidshare, Scribd)

  5. journalists & twitter

  6. social media interaction

  7. crowdsourcing and sources

  8. resources to remember • Help a Reporter Out (HARO): http://www.helpareporter.com • HARO on Twitter: http://www.twitter.com/helpareporter • Heather Huhman – Entry level writer for Examiner.comhttp://www.twitter.com/heatherhuhman • Heather’s entry level source request on Twitterhttp://www.twitter.com/entrylevel

  9. story ideas

  10. resources to remember • The “Google” of Twitter – Twitter searchhttp://search.twitter.com • Set up really simple syndication (RSS) feed

  11. different angles and new story ideas

  12. breaking news & more

  13. tip: keep breaking news alerts, journalists, bloggers and influencers who provide ESSENTIAL info on mobile alerts.

  14. innovators

  15. Identity: Colonel Tribune“Humanization of the Tribune and engaging bloggers/readers in their territory on their terms.” Facebook Twitter Tribune.com flickr

  16. connection & self-promotion

  17. how to: integrate social media

  18. define: “Public relations is an ongoing conversationwhich builds sustainable relationships between an organization or entity and its constituents resulting in change, action or influence.”

  19. Who is going to be “your” face?What is going to be “your” voice? • Do you have a beloved leader or employee already identified with your brand? • Online name and imagery • Sustainable • If this person(s) went away tomorrow would your online presence remain? • Likeable and rationale • “Gets” social media • Communications/PR background (if appropriate)

  20. how do you get the news out?

  21. trick question: this is not another push mechanism

  22. PR becomes more critical element of marketing. • Two-way communication is key • PR as gateway • Content format must change • Don’t have to rely on outlet to • reach public/consumer Slide courtesy: Jason Kintzler, Pitchengine

  23. This just in…

  24. What are you doing out there?Make the brand more personal. Connecton a new level.Go to where the audience is.Be available.

  25. social life: the evolution of (new) media Sarah Evanssarah@sevansstrategy.comwww.sevansstrategy.comTwitter: @PRsarahevans

More Related