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Web Scale Computing. Mike Culver Amazon Web Services. Agenda. Web Scale Computing Overview Code. The Obligatory Timeline Slide. Amazon.com. COBOL, Edsel. ARPANET. Internet. Web Awareness. Web as a Platform. Web Services, Resources Eliminated. Darkness. 1969. 1982. 1996. 1997.

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web scale computing

Web Scale Computing

Mike Culver

Amazon Web Services

  • Web Scale Computing Overview
  • Code
the obligatory timeline slide
The Obligatory Timeline Slide


COBOL, Edsel



Web Awareness

Web as a Platform

Web Services, Resources Eliminated










Dot-Com Bubble

Web 2.0

Web Scale


but how much money
But How Much Money?


a + bc

Our favorite numbers: 0.10, 0.15, and 0.20

amazon web services are
Amazon Web Services Are...

A set of APIs and business models which give developers access to Amazon technology and content

  • Data As a Service
    • Amazon E-Commerce Service
    • Amazon Historical Pricing
  • Infrastructure As a Service
    • Amazon Simple Queue Service
    • Amazon Simple Storage Service
    • Amazon Elastic Compute Cloud
  • Search As a Service
    • Alexa Web Information Service
    • Alexa Top Sites
    • Alexa Site Thumbnail
    • Alexa Web Search Platform
  • People As a Service
    • Amazon Mechanical Turk
amazon web scale infrastructure we do the muck
Amazon Web Scale Infrastructure:We Do the Muck
  • Leverage Amazon’s Core Expertise
    • Scales to the Enterprise
    • Priced for People
    • Reliable
    • Simple to Use
    • Highly Available
  • Using Industry Standards
  • With World-Class Developer Support
amazon e commerce service14
Amazon E-Commerce Service
  • Exposes Amazon's product data plus a shopping cart
  • In 4th major release
    • Millions of products
    • Rich data schema
    • Product images
    • Reviews
    • Wishlists
  • Commissions via Amazon Associates program
amazon s3 is simple
Amazon S3 is… Simple
  • Data Storage in Amazon Data Center
  • Web Service interface
  • No set-up fee, No monthly minimum
  • Storage: $0.15 per GB/Month
  • Data Transfer: $0.20/GB to transfer data
  • Private and public storage
  • Each object up to 5GB in size
many isv implementations
Many ISV Implementations

S3 Explorer


Jungle Disk


S3 Firefox Organizer

amazon ec2 is
Amazon EC2 Is…
  • A Web service that provides resizable compute capacity in the cloud.
  • Designed to make Web-scale computing easier for developers.
  • A simple Web service interface that provides complete control of your computing resources
amazon ec2 benefits you because it
Amazon EC2 Benefits You Because It
  • Reduces the time required to obtain and boot new server instances to minutes
  • Quickly scales capacity, both up and down, as your computing requirements change
  • Changes the economics of computing:
    • Pay only for capacity that you actually use
    • a + bc becomes just bc
amazon ec2 changes computing economics
Amazon EC2 Changes Computing Economics
  • No start-up, monthly, or fixed costs
  • $0.10 per CPU hour
  • $0.20 per GB transferred across Net
  • No cost to transfer data between Amazon S3 and Amazon EC2
amazon ec2 profile
Amazon EC2 Profile
  • 1.7 Ghz x86 processor
  • 1.7 GB of RAM
  • 160 GB disk
  • 250 Mb/second network
web scale for mobile
Web-Scale for Mobile


Services Used

Amazon S3

Amazon EC2

Estimated Savings


amazon mechanical turk is
Amazon Mechanical Turk Is…
  • A web service that exposes an on-demand global workforce ready to complete small tasks in exchange for micro-payments
  • Frictionless. Outsourcing per-se is irrelevant.
  • A web services API
how it works
How It Works




Tasks (HITs)







Artificial, Artificially

Intelligent Software


Podcast transcription service provider
  • Transcribes audio into high-quality text
  • Amazon Mechanical Turk: Workers transcribe podcasts and index text within search engine
  • Amazon Simple Storage: Stores the podcasts and related files
amazon simple queue is
Amazon Simple Queue Is
  • A reliable, highly scalable hosted distributed queue for storing messages as they travel between computers.
  • Amazon's web-scale messaging infrastructure as a web service
  • Platform-agnostic, allowing any computer on the Internet to add or read messages without any installed software or special firewall configurations
amazon sqs highlights
Amazon SQS Highlights
  • Reliable
    • Runs within Amazon's high-availability data centers.
    • Messages are stored redundantly across multiple servers and data centers.
  • Simple: Only Six Methods
  • Scalable
  • Secure: Strong access controls
amazon sqs pricing
Amazon SQS Pricing
  • Pay only for what you use
    • No minimum fee
    • No start-up cost
  • $0.10 per 1,000 messages sent ($0.0001 per message sent)
  • $0.20 per GB of data transferred
four alexa web services one vast web database
Four Alexa Web Services:One Vast Web Database
  • Alexa Web Information Service: Web search engine, traffic information for web sites, a web site directory, and more.
  • Alexa Top Sites: Programmatic access top sites data is available for the web as a whole, or for individual countries
four alexa web services one vast web database40
Four Alexa Web Services:One Vast Web Database
  • Alexa Site Thumbnail:Programmatic access to thumbnail images for the home pages of web sites.
  • Alexa Web Search Platform:Directly analyze Alexa's Web archive to create and publish new search services
amazon historical pricing42
Amazon Historical Pricing
  • Highlights
    • Access to 3 years of actual sales history from books, music, videos, and DVDs sold on Amazon.com
    • Returns the average, minimum, maximum, and median price for items
    • Up to ten items per request
  • Pricing:$249/mo. for up to 60,000 requests/mo.
learn more about aws
Learn More About AWS
  • Explore http://aws.amazon.com
  • Read Our Blog at http://aws.typepad.com
  • Amazon’s hiring www.amazon.com/jobs