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Web Scale Computing. Mike Culver Amazon Web Services. Agenda. Web Scale Computing Overview Code. The Obligatory Timeline Slide. Amazon.com. COBOL, Edsel. ARPANET. Internet. Web Awareness. Web as a Platform. Web Services, Resources Eliminated. Darkness. 1969. 1982. 1996. 1997.

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Web scale computing

Web Scale Computing

Mike Culver

Amazon Web Services


  • Web Scale Computing Overview

  • Code

The obligatory timeline slide
The Obligatory Timeline Slide


COBOL, Edsel



Web Awareness

Web as a Platform

Web Services, Resources Eliminated










Dot-Com Bubble

Web 2.0

Web Scale


But how much money
But How Much Money?


a + bc

Our favorite numbers: 0.10, 0.15, and 0.20

Amazon web services are
Amazon Web Services Are...

A set of APIs and business models which give developers access to Amazon technology and content

  • Data As a Service

    • Amazon E-Commerce Service

    • Amazon Historical Pricing

  • Infrastructure As a Service

    • Amazon Simple Queue Service

    • Amazon Simple Storage Service

    • Amazon Elastic Compute Cloud

  • Search As a Service

    • Alexa Web Information Service

    • Alexa Top Sites

    • Alexa Site Thumbnail

    • Alexa Web Search Platform

  • People As a Service

    • Amazon Mechanical Turk

Amazon web scale infrastructure we do the muck
Amazon Web Scale Infrastructure:We Do the Muck

  • Leverage Amazon’s Core Expertise

    • Scales to the Enterprise

    • Priced for People

    • Reliable

    • Simple to Use

    • Highly Available

  • Using Industry Standards


  • With World-Class Developer Support

Amazon e commerce service1
Amazon E-Commerce Service

  • Exposes Amazon's product data plus a shopping cart

  • In 4th major release

    • Millions of products

    • Rich data schema

    • Product images

    • Reviews

    • Wishlists

  • Commissions via Amazon Associates program

Amazon s3 is simple
Amazon S3 is… Simple

  • Data Storage in Amazon Data Center

  • Web Service interface

  • No set-up fee, No monthly minimum

  • Storage: $0.15 per GB/Month

  • Data Transfer: $0.20/GB to transfer data

  • Private and public storage

  • Each object up to 5GB in size

Many isv implementations
Many ISV Implementations

S3 Explorer


Jungle Disk


S3 Firefox Organizer

Amazon ec2 is
Amazon EC2 Is…

  • A Web service that provides resizable compute capacity in the cloud.

  • Designed to make Web-scale computing easier for developers.

  • A simple Web service interface that provides complete control of your computing resources

Amazon ec2 benefits you because it
Amazon EC2 Benefits You Because It

  • Reduces the time required to obtain and boot new server instances to minutes

  • Quickly scales capacity, both up and down, as your computing requirements change

  • Changes the economics of computing:

    • Pay only for capacity that you actually use

    • a + bc becomes just bc

Amazon ec2 changes computing economics
Amazon EC2 Changes Computing Economics

  • No start-up, monthly, or fixed costs

  • $0.10 per CPU hour

  • $0.20 per GB transferred across Net

  • No cost to transfer data between Amazon S3 and Amazon EC2

Amazon ec2 profile
Amazon EC2 Profile

  • 1.7 Ghz x86 processor

  • 1.7 GB of RAM

  • 160 GB disk

  • 250 Mb/second network

Web scale for mobile
Web-Scale for Mobile


Services Used

Amazon S3

Amazon EC2

Estimated Savings


Amazon mechanical turk is
Amazon Mechanical Turk Is…

  • A web service that exposes an on-demand global workforce ready to complete small tasks in exchange for micro-payments

  • Frictionless. Outsourcing per-se is irrelevant.

  • A web services API

How it works
How It Works




Tasks (HITs)







Artificial, Artificially

Intelligent Software


  • Podcast transcription service provider

  • Transcribes audio into high-quality text

  • Amazon Mechanical Turk: Workers transcribe podcasts and index text within search engine

  • Amazon Simple Storage: Stores the podcasts and related files

Amazon simple queue is
Amazon Simple Queue Is

  • A reliable, highly scalable hosted distributed queue for storing messages as they travel between computers.

  • Amazon's web-scale messaging infrastructure as a web service

  • Platform-agnostic, allowing any computer on the Internet to add or read messages without any installed software or special firewall configurations

Amazon sqs highlights
Amazon SQS Highlights

  • Reliable

    • Runs within Amazon's high-availability data centers.

    • Messages are stored redundantly across multiple servers and data centers.

  • Simple: Only Six Methods

  • Scalable

  • Secure: Strong access controls

Amazon sqs pricing
Amazon SQS Pricing

  • Pay only for what you use

    • No minimum fee

    • No start-up cost

  • $0.10 per 1,000 messages sent ($0.0001 per message sent)

  • $0.20 per GB of data transferred

Four alexa web services one vast web database
Four Alexa Web Services:One Vast Web Database

  • Alexa Web Information Service: Web search engine, traffic information for web sites, a web site directory, and more.

  • Alexa Top Sites: Programmatic access top sites data is available for the web as a whole, or for individual countries

Four alexa web services one vast web database1
Four Alexa Web Services:One Vast Web Database

  • Alexa Site Thumbnail:Programmatic access to thumbnail images for the home pages of web sites.

  • Alexa Web Search Platform:Directly analyze Alexa's Web archive to create and publish new search services

Amazon historical pricing1
Amazon Historical Pricing

  • Highlights

    • Access to 3 years of actual sales history from books, music, videos, and DVDs sold on Amazon.com

    • Returns the average, minimum, maximum, and median price for items

    • Up to ten items per request

  • Pricing:$249/mo. for up to 60,000 requests/mo.

Learn more about aws
Learn More About AWS

  • Explore http://aws.amazon.com

  • Read Our Blog at http://aws.typepad.com

  • Amazon’s hiring www.amazon.com/jobs