Spa College

1. Spa College An eco-centric approach to spa treatment design and application. Nicolay Kreidler

2. Inspiration • Notice what your environment is saying • Let yourself be inspired by what you experience • Be creative in designing your own protocols • Allow your intuition to inform you • Develop mutually beneficial relationships • Be in touch with how things evolve Spa College web@spa-college.com

3. The Context • Spas and individuals adopt foreign concepts • These are often product driven • These protocols are then reduced to fit • Local contexts are ignored Spa College web@spa-college.com

4. What Treatments do I choose? • A spa menu does not need be a static component because it addresses changing needs. • It can evolve with the flow. Therefore having a design strategy is much more beneficial than approaching menu design from a list of treatments or vendor recommendations. Spa College web@spa-college.com

5. Spa Treatment Integration • In the future, spa treatments will find their way more and more into massage and facial services. Not only will clients demand this kind of treatment but it will also be a way to set yourself apart and increase revenue. • Think of how spa treatments can complement your standard services. Spa College web@spa-college.com

6. The Objective • To introduce a holistic system of design and provision of spa treatments into the health & wellness business. • Take all potential mutually beneficial relationships between design elements into consideration during the design, implementation and provision process. • Increase synergy, yield, effectiveness while reducing waste and human labor. Spa College web@spa-college.com

7. The Philosophy • In observing and integrating existing prevailing conditions of the past and present, we create a mosaic of conventional wisdom and creative initiative that produces high yield with minimal input. • An eco-centric view encourages us to embrace, rather than ignore existing local and regional factors and draw from many elements such as cultural traditions, local flora, available resources and geographical and demographical influence while caring for people and the environment. Spa College web@spa-college.com

8. Benefits of Eco-Centric Design • meeting customer's environmental expectations; • maintaining good public/community relations; • satisfying investor criteria and improved access to capital; • enhanced image and market share; • cost control; • liability limitation; • demonstration of due diligence; • conservation of input materials and energy; • improved environmental performance and state of the environment. Spa College web@spa-college.com

9. Process • The process of eco-centric design begins with determining the existence and characteristics of the Design Elements. • It is based in research and observation of influential circumstances while asking the question: “What past, present and future occurring elements influence my situation?” Spa College web@spa-college.com

10. Here are some examples of influential Design Elements: • Culture Indigenous existing or pre-existing culture and cultural expression Examples: Native American Indian tribe, Quaker settlers. language, music, history • Flora Native flora with healing qualities Examples: Herbs, nuts, fruit, roots, flowers, bark, sap, vegetables. • Fauna Native animal life supplying products or by-products. Examples: Bees (honey), goats (milk) • Weather Reoccurring and developing weather and climate patterns Examples: Seasons, rainfall, micro-climate, macro climate, global warming Spa College web@spa-college.com

11. Relative Location Where the facility is located in relationship to its surroundings. Example: Inner city, business district, resort, shopping mall, secluded, accessibility, public transportation, parking • Environment What are the prevalent influences from the environment? Examples: Noise, traffic, crime, pollution, wind, sun • Customers Profiles of existing and potential clients Example: Demographics, needs, desires, income, availability • Providers Service providers who can offer services Example: Massage therapists, estheticians, yoga instructors, art teachers, meditation teachers, modalities, expertise, availability • Community Who forms the community? Examples: Leaders, demographics Spa College web@spa-college.com

12. Vendors Local vendors and suppliers of products, services and equipment Examples: Local organic farmer, beekeeper, candle-maker. • Patterns Existing patterns • Protocols Existing basic treatment protocols Examples: Scrubs, wraps, cocoons, masques, baths, cleansings, rejuvenations Each location has a different set of Design Elements. These are just some examples. Spa College web@spa-college.com

13. Design Process • Now that you have the Design Elements you can bring them into a beneficial relationship with each other to determine the nature of your spa treatments. Spa College web@spa-college.com

14. Mutually beneficial relationships also called symbiotic relationships between Design Elements are characterized in that they feed each other while reducing waste and increasing yield. • A symbiotic relationship is a relationship between two Design Elements that is mutually beneficial for the participants of the relationship. Thus there is a positive-sum gain from cooperation. In nature the bee and the flower would be an example. The bee extracts the flower's pollen for protein and its nectar for energy. The bee, while collecting these sources, brushes pollen from one flower to another to ensure the flower's reproduction process begins. Spa College web@spa-college.com

15. In the spa world the relationship between the Client and Native Traditions is an example of a potentially beneficial relationship. By integrating local healing traditions the Client benefits from an optimized treatment that was created for local conditions. By taking the treatment the Client supports the preservation of the wisdom and culture of Native Tradition. Spa College web@spa-college.com

16. Tools • We would like to introduce some tools that will help to establish and visualize the relationships between Design Elements: • The Spa Mandala The Spa Treatment Mandala is a visual tool that allows us to demonstrate the relationships between Design Elements. By drawing in the Elements and positioning them relative to each other, we achieve a complete picture and can discover complex intricacies. • The Mind MapThe Mind Map is a tool that is used to portray ideas, concepts and relationships in a non-linear intuitive fashion and a helpful tool to show the connections between elements. • Questionnaires Questionnaires are structured surveys to establish a profile of the different Design Elements. For example to define demographics or preferences • Checklists We use checklists to make sure we have all our bases covered. Spa College web@spa-college.com

17. The Spa Mandala Spa College web@spa-college.com

18. Mind Map Spa College web@spa-college.com

19. Questionnaires Questionnaires can be uses to gather information on many subjects for example: • Demographics = If you can establish a client profile, you can focus your communication on this demographic. • Client questionnaires = Can help you find out what needs and desires your clients have. • Provider questionnaires = Can help you determine what you will be best at by finding out what providers want. • Vendor questionnaires = Find out about and compare qualities you expect from your vendor. Spa College web@spa-college.com

20. Checklists • Checklists are used to compensate for the weaknesses of human memory to help ensure consistency and completeness in carrying out a task. One of many possible applications is an environmental checklist that allows you to verify procedures and could include these questions : Are all packaging components recyclable? Are all ingredients certified organic? Are all ingredients locally sourced? Is there any water contamination involved? Is energy use minimized? Yes O No O Yes O No O Yes O No O Yes O No O Yes O No O Spa College web@spa-college.com

21. Design Principles When designing we can use the following criteria: • observe and interact • obtain a yield • apply self-regulation and accept feedback • use and value renewable resources and services • produce no waste • design from patterns to details • integrate rather than segregate • use small and slow solutions • use and value diversity • use edges and value the marginal • creatively use and respond to change Spa College web@spa-college.com

22. Summary • Research Phase Observe existing relationships. Using Checklists and Questionnaires render a complete overview of existing influences, circumstances and needs to establish the Design Elements • Evaluation Qualify Design Elements by their relevance in supporting beneficial relationships. • Integration Bring Design Elements together to evaluate their compatibility and symbiotic potential. • Design Marry elements to produce treatment concepts that reflect the integration of local and naturally available resources while addressing the physical, mental and emotional needs of all stakeholders. Spa College web@spa-college.com

23. Thank You for spending time with us and please visit us at Spa-College.Com Spa College web@spa-college.com