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M-Commerce. 主題 : 現階段行動商務 部分技術和應用 主講 : B96705044 潘冠宇. Contents. Mobile Banking Mobile Vouchers/Coupons Payment Methods. Mobile Banking. Mobile Brokerage. Mobile Accounting. Mobile Financial Information Services. Trends in Mobile Banking. Online Banks Huge Markets

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m commerce
M-Commerce

主題: 現階段行動商務

部分技術和應用

主講: B96705044 潘冠宇

contents
Contents
  • Mobile Banking
  • Mobile Vouchers/Coupons
  • Payment Methods
mobile banking
Mobile Banking

Mobile Brokerage

Mobile Accounting

Mobile Financial

Information Services

trends in mobile banking
Trends in Mobile Banking
  • Online Banks
  • Huge Markets
  • High Mobile Phone Penetration
  • Smartphones
m banking business models
M-Banking business models
  • Bank-focused model
  • Bank-led model
  • Non-bank-led model
mobile banking services
Mobile Banking Services

Support

Content Services

Services

Investments

Payments& Transfers

Account Information

challenges
Challenges

1. Interoperability

2. Security

3. Scalability & Reliability

4. Personalization

slide8
STK
  • SIM Tool Kit
  • GSM
  • SMS
  • 財金公司
  • 在線電信

中華電信 泛亞電信 威寶電信

  • 在線銀行

台銀 合庫 彰銀 兆豐銀…

mobile vouchers coupons
Mobile Vouchers/Coupons
  • 國外
    • NTT DOCOMOi-mode
    • MLB華盛頓國民隊
  • 國內
    • QuickMark 行動票券技術
    • 年代售票
    • 華納威秀影城
    • 中華電信EMOME
payment method
Payment Method
  • 芬蘭 Sonera Shopper
  • 德國 Paybox
  • 德國 Mobipay
  • Paypal
  • NTT DOCOMO
slide11
付款流程

資料來源:http://www.comax.com.tw/products/mobile/m_payment_02.htm

slide12

Internet / WAP / 藍芽/ 紅外線 / RFID

商家

消費者

4.

WAP/SMS/3G/GPRS/WLAN

3.

回存

5.

2.

儲值

1.

儲值

銀行

行動通訊業者

金 流     資訊流

付款機制
references
References
  • Wiki 百科
  • 萬能科大資管系
  • http://teledict.blogspot.com/2007/10/m-commerce.html
  • http://www.fisc.com.tw/FISCWeb/Index.aspx
  • 中華電信 威寶電信
  • 台哥大
  • 雅虎奇摩知識