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Chile Marketing Report. AllSmile Ryan Gardner Lizzy Smith Tom Bredin. Chile . Capitol: Santiago Population: 16,763,470 Language: Spanish Government: Representative Democracy President: Michelle Bachelet Surface Area: 292,183 sq. mi. Social Factors. Low infant mortality rate

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chile marketing report
Chile Marketing Report

AllSmile

Ryan Gardner

Lizzy Smith

Tom Bredin

chile
Chile

Capitol: Santiago

Population: 16,763,470

Language: Spanish

Government: Representative Democracy

President: Michelle Bachelet

Surface Area: 292,183 sq. mi.

social factors
Social Factors
  • Low infant mortality rate
  • Long life expectancy

-Age 80 (Female)

-Age 73 (Male)

  • Stable population growth rate
  • Young population
economy
Economy
  • Second highest per capita Gross Domestic Product (GDP) in Latin America
  • High GDP growth rate
  • Lowest Latin America poverty rate
  • Exporting nation
  • Member of MERCOSUR
  • Currency has strengthened against the dollar
competition
Competition
  • Local One has the largest market share
  • Regional One has 2nd largest market share
  • Britesmile is the only global competitor
prior to entry
Prior to Entry
  • No kids market established
  • Low competition in whitening market
target market
Target Market
  • Establish a Kid’s variation of Allsmile
  • Young/Whitening because only offered in one market
  • Target economy toothpaste market
products we plan to offer
Products We Plan To Offer
  • Young Whitening: Medium, Tube, Paste
  • Family/Kids: Medium, Pump, Gel
  • Family/Economy: Medium, Tube, Paste
pricing
Pricing
  • $104 Million (USD) currently being spent on toothpaste in Chile
  • Economy paste tube: 700 (Ch $)
  • Whitening Tube Paste: 800 (Ch $)
  • Kids Pump Gel: 830 (Ch $)
distribution
Distribution
  • Preferences are evenly distributed
  • Target almost all distribution channels
advertising
Advertising
  • Our ads will be relevant and connect to the Chilean people.
  • Ads for:

-Younger/Whitening

-Families/Economy

-Families/Kids.

  • Allsmile currently has ads available for Whitening and Basic, we can use those to the Chile market.
plant decision
Plant Decision

Allsmile must build a plant in Chile:

  • Central Location
  • Exchange Rates
  • Shipping Cost
  • Labor Costs
  • Tariffs
tariffs
Tariffs
  • MERCOSUR
    • Argentina
    • Brazil
    • Chile
  • FREE TRADE AGREEMENT WITH U.S.A
  • FREE TRADE AGREEMENT WITH CHINA
why chile
Why Chile?
  • Transportation Infrastructure
  • Distribution System
  • Economic Infrastructure
  • Low Cost of Labor
  • Centrally Located
  • Steady Signs of Growth