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Lobbying: golden rules and procedures. The secrets to effective lobbying. Steps to effective proactive lobbying. Create your committee of interested people Manage your time around important dates Make a lobby plan which includes research Government agendas (budget, elections)

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lobbying golden rules and procedures

Lobbying: golden rules and procedures

The secrets to effective lobbying

steps to effective proactive lobbying
Steps to effective proactive lobbying
  • Create your committee of interested people
  • Manage your time around important dates
  • Make a lobby plan which includes research
    • Government agendas (budget, elections)
    • Professional partners, NGOs, others
    • Get some numbers (support your argument)
    • Look at other with previous experience
    • Consider help from a professional
steps cont d
Steps (cont’d)
  • Formulateinternal actions plan (including persuasion techniques)
  • Formulateexternalproposal – whatisyourask and how?
  • Begin the lobby. Consider:
    • Professionalism
    • Respect
    • Face time
    • Charisma
reactive lobbying strategies
Reactive lobbying strategies
  • Steps:
  • Collect the facts
    • Lawful? – is the proposed change lawful
    • Whyis the change taking place?
  • Analyse facts
    • Facts vs Project
    • Otherways to meet the same goal of change
    • Proofsthat the new proposalisn`t the best method to meet the goal
reactive lobbying cont d
Reactive lobbying (cont`d)
  • Find Allies and Define the Opponents
  • Organize
    • Schedule
    • Committees
    • Ressources
    • Task force
  • ACT!!!
  • Re-evaluate and assess if reaction necessary
differences between both
Differences between both

Reactive lobbying

Proactive lobbying

You effect the new change

You can set the new timeline

Requires your vision

More strategic approach

Long term results, dependant on effort

  • Someoneelsegenerates the change
  • Limited and constrictedtimeline
  • Can beeasier to rally the troops!
  • Earlierresults
  • Immediate and non govdependantresponse
  • Generally more definitiveresults
golden rules
Golden Rules
  • RESPECT … getsyou more thanyouthink!
  • Plan and organize – no rashness … calculate!
  • Having a concrete ASK!
  • Arrange face time and representyour effort! Maximizeyour impact with the right representative.
  • Analyse during and after the effort to perfectyourmethods
  • Don`t give up – Persevere!
  • Buildrelationships!