Business 8 Who Am I Marketing: Advertising
What I Expect • Respect. For all people, students & teachers. • Be on time, get a late slip from the office. • Not to go to the bathroom every 5 min. 20-20 Rule. The first 20 & last 20 of class you can’t go.
For Notes You can find my notes at UBC Blogs under my name: Mr Vatougios https://blogs.ubc.ca/mrvatougios/ I don’t want you to copy down my notes in class, but I do want you to learn how to add to your thoughts to my notes. Add your notes to the bottom box on the ppt screen
Keyboarding Activity • Continue on with All the Right Type (ART) for 5 minutes today
Business 8 Marketing: Advertising Introduction to Concepts
Business AreasEntrepreneurship EconomicsFinanceBusiness CommunicationKeyboardingMarketingandAdvertising
Definition Market • Market is a place where people meet. Where retailers sell and consumers buy.
Definition Marketing Advertising How you plan to tell the (market) world a message. Who you are and what you’ve got to offer • How to bring a product or service to market • Everything from the creation of a product to its delivery to a customer
The 6 Keys to Advertising • Message • Audience • Media • Differentiate • Frequency • Long-Term
Modern Advertising • Focus on Some of the • Different Types (media) of Advertising: • Radio and Broadcasting • Flyers, Billboards, Pamphlets and Brochures • Newspapers and Magazines • Television and Commercials • Social Media and the Internet
Carousel Activity • 5 stations with markers & poster • paper. Each station has 1 Theme • Write down your thoughts and share ideas on the themes as they apply to business, marketing and advertising (5 major themes): • Radio and Broadcasting • Flyers, Billboards, Pamphlets and Brochures • Newspapers and Magazines • Television and Commercials • Social Media and the Internet
Scavenger Hunt You guys are now the teachers. You will go back to your computers and research your topic. You will try to find out something new, different or interesting about your topic and then share your ideas with the class Try to find at least 3 things to share
Class Discussion • Time to report out and tell us what you learned
Exit Slip Write about something new that you did not know about before today. Summarize something that we talked about in class that you feel quite comfortable about. What are your strengths and weaknesses (school and business).
Class Notes You can find my notes at UBC Blogs under my name: Mr Vatougios https://blogs.ubc.ca/mrvatougios/