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From providing information to Dialogue

Learn how our website and web tools can effectively influence commuter behavior by providing information, promoting dialogue, and offering incentives. Discover the steps, conditions of success, and potential pitfalls in this process.

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From providing information to Dialogue

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  1. Fromproviding information to Dialogue From Dialogue to Influencing Behavior

  2. The website we use:Focus on providing Information

  3. The website we use:News items

  4. The website we use:Projects in the Region

  5. Mission statement To enable travelers to make choices about the way they travel

  6. Why change? Influencing Behavior requires a different approach

  7. A new approach Choose Ambassadors Structural Change Cooperate 4 An offer you can’t refuse Pick the right Moment 3. Incentives to try alternatives Monitoring 2 ConnectingandDialogue Client Support Legenda Steps taken in the proces Conditions of succes 1 Targeting

  8. Possible webtools Goedopweg.nl

  9. Possible webtools Goedopweg.nl But also: • Registrationtool • Personal webpage • Surveys and Polls’s

  10. Case: YOU This is you: • married and children • a daily commuter to your work (approx. 15 km – 20km)

  11. Case: YOU • Frankly you are fed up with your daily traffic jam!

  12. Case: YOU • You are willing to try something new. • You have already decided to participate. Maybe you want to try going bij E bike

  13. Question • How do we useour website withwebtoolstoinfluence the behavior of commuterseffectively? thinkabout: • Information provisionandways of giving feedback • Using different social media • Properties of dialogueusing the Web • The effectiveuse of Persona’s • CanyouseePittfalls?

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