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Diogo

Diogo . Marketo Project. What is Marketing Automation ?. “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and effectiveness.” Marketo. Source: cmswire.com.

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Diogo

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  1. Diogo

  2. Marketo Project

  3. What is Marketing Automation? “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and effectiveness.” Marketo Source: cmswire.com

  4. What will Marketo allow Exclusive Networksto achieve? • Multi-Channel Campaign ManagementManage and execute marketing campaigns across multiple channels (email, web, mobile, events) • Behavior TrackingTrack the behavior of each contact around all the different marketing activities (Every web page visited and every link clicked, email click, events attended…)

  5. What will Marketo allow Exclusive Networksto achieve? • Automated Processes and Time SavingsMarketo providesall of the functionality to automate our marketing processes,build robust nurture campaigns and achieveimportant time savings. • High quality leadsPowerful tool to create lead nurturing programs that improve the quality of leads generated by marketing campaigns.

  6. What will Marketo allow Exclusive Networksto do? • Turn Sales Insight into ActionFull insight into the hottest leads and opportunities with a clear and simple sales dashboard in Salesforce. • Marketing Campaign AnalyticsGet a complete understanding of marketing performance in terms of campaignseffectiveness and marketing channels(marketing optimization)

  7. Countries Update • 3 launchedcampaigns • “FortheNordicswas easy enough to completethe first campaign” • 27launchedcampaigns • “A lot of possibilities but it takes a lot of time/work to launch 1 campaign” • Benelux teamismissingtheintegrationwith SF and with a SMS tool • 1launchedcampaign • “Verygoodtool, more reliablethanourexisting email tool” • 3launchedcampaigns • “Campaignreports extra training” Pending some adaptations to the existing Data Protection Rules • 3launchedcampaigns • “Extra training is always useful and would be great to learn some tips” • “Marketoisa greattoolbutItalystillneeds a betterdatabase to launchefectivecampaigns” • 3launchedcampaigns • Time Saving (lessmanuallytasks) • “ExcelentNurturing and Data CollectionTool” • Missingthe Sales Forceintegration

  8. Next Steps • Integration with Sales ForceWe are working to have theSalesforce integration available in all countries in the next 3 months. • Lead ScoringDefine a lead scoring plan and implementit in order to provide high quality leads tothe Exclusive Networks’ sales teams

  9. Campaign Data: • Assets: 1 Invitation, 2 Landing Pages, 1 Confirmation eMailing and a Thank You e.Mailing • Database: 16.000 contacts • Comunication Tools: eShots, Social Media, DataCenter Dynamics Banner • Number of eShots: 5 (First Invitation and 4 Reminders) • Next Steps: Telemarketing Attendance Confirmation

  10. eMailing Performance: Campaign Performance:

  11. MORE EFFICIENCY AND EFFECTIVNESS • Higher click to open rate • Less bounces • Time spent reduced by 12 times DOUBLE RESULTS!

  12. Thank You!

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