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What 21 st Century Home Buyers Want International Builders Show Atlanta, GA February 2002 Presented by Gopal Ahluwalia Director of Research National Association of Home Builders Exhibit 1 Changing Households (Percent of Respondents) Source: Census Bureau, Current Population Survey

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what 21 st century home buyers want

What 21st Century Home Buyers Want

International Builders Show

Atlanta, GA

February 2002

Presented by

Gopal Ahluwalia

Director of Research

National Association of Home Builders

exhibit 1 changing households percent of respondents
Exhibit 1Changing Households(Percent of Respondents)

Source: Census Bureau, Current Population Survey

exhibit 2 postponing marriage percent never married age 25 29
Exhibit 2Postponing Marriage(Percent Never Married, Age 25-29)

Source: Census Bureau, Current Population Survey

exhibit 3 dual employed couples
Exhibit 3Dual Employed Couples

Source: Census Bureau, Current Population Survey

exhibit 4 median family income 1950 and 1997 constant 1997 dollars
Exhibit 4Median Family Income 1950 and 1997(Constant 1997 Dollars)

Source: Census Bureau, Current Population Survey

exhibit 5 average size of new single family homes
Exhibit 5Average Size of New Single Family Homes

Source: Census Bureau, Characteristics of New Housing

*2001 data based on first three quarters

exhibit 6 new homes completed with 1 600 square feet or less
Exhibit 6New Homes Completed with 1,600 Square Feet or Less

Source: Census Bureau, Characteristics of New Homes Completed

exhibit 7 new homes completed with 2 400 square feet or more
Exhibit 7New Homes Completedwith 2,400 Square Feet or More

Source: Census Bureau, * 2000 data based on first two quarters

exhibit 8 new homes completed with 2 stories or more
Exhibit 8New Homes Completed with 2 Stories or More

Source: Census Bureau, Characteristics of New Homes Completed

exhibit 9 new homes completed with 2 1 2 or more bathrooms
Exhibit 9New Homes Completed with 2 1/2 or More Bathrooms

Source: Census Bureau, Characteristics of New Homes Completed

exhibit 10 new homes completed with 3 or more bathrooms
Exhibit 10New Homes Completed with 3 or More Bathrooms

Source: Census Bureau, Characteristics of New Homes Completed

exhibit 11 new homes completed with 1 or more fireplaces
Exhibit 11New Homes Completed with 1 or More Fireplaces

Source: Census Bureau, Characteristics of New Homes Completed

exhibit 12 new homes completed with central ac
Exhibit 12New Homes Completedwith Central AC

Source: Census Bureau, Characteristics of New Homes Completed

exhibit 13 ceiling height first floor
Exhibit 13Ceiling Height FIRST Floor

Source: NAHB, BEC Survey, 2001

exhibit 14 ceiling height second floor
Exhibit 14Ceiling Height SECOND Floor

Source: NAHB, BEC Survey, 2001

exhibit 16 percentage of homes w following appliances
Exhibit 16Percentage of Homes w/Following Appliances

Source: 1999 Builder Practices Survey, NAHB Research Center

exhibit 17 percentage of homes with different features
Exhibit 17Percentage of Homes with Different Features

Source: 1999 Builder Practices Survey, NAHB Research Center

exhibit 18 percentage of homes w security systems
Exhibit 18Percentage of Homes w/Security Systems

Source: 1999 Builder Practices Survey, NAHB Research Center

exhibit 19 consumer preference survey survey facts
Exhibit 19Consumer Preference SurveySurvey Facts
  • Screener question mailed to 40,000 households on the NFO panel (have you bought a new home in the last 2 years or do you plan to buy in the next 2 years)
  • Mailed detailed 8 page questionnaire on Consumer Preferences to 3000 households
  • Received approximately 2000 responses
  • Analyzed responses by:
    • Nine Census Divisions
    • Number of Homes Owned
    • Household Composition
    • Age of the Head of the Household
    • Household Income
    • Price Expect to Pay
exhibit 20 finished area preferred by price expect to pay square footage
Exhibit 20FINISHED AREA PREFERREDby Price Expect to Pay(Square Footage)

Source: NAHB Consumer Preference Survey 2000

exhibit 21 finished area of present home and preferred home
Exhibit 21Finished Area of Present Home and Preferred Home

Source: NAHB Consumer Preference Survey 2000

exhibit 22 number of bedrooms preferred
Exhibit 22Number of Bedrooms Preferred

Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

exhibit 23 number of bathrooms preferred
Exhibit 23Number of Bathrooms Preferred

Source: NAHB Consumer Preference Surveys of 1980, 1986 and 2000

exhibit 24 parking facility preferred
Exhibit 24Parking Facility Preferred

Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000.

exhibit 25 kitchen family room arrangement preferred
Exhibit 25Kitchen/Family Room Arrangement Preferred

Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

exhibit 26 willing to do to accept to make home affordable
Exhibit 26Willing to do to Accept to Make Home Affordable

Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

exhibit 27 type of floor plan preferred
Exhibit 27Type of Floor Plan Preferred

Source: NAHB Consumer Preference Survey 2000

exhibit 28 most popular kitchen features
Exhibit 28Most Popular Kitchen Features

57%

25%

53%

50%

71%

78%

Source: NAHB Consumer Preference Survey 2000

exhibit 29 most popular bathroom features
Exhibit 29Most Popular Bathroom Features

49%

52%

67%

69%

87%

88%

Source: NAHB Consumer Preference Survey 2000

exhibit 30 specialty areas
Exhibit 30Specialty Areas

22%

46%

54%

79%

92%

Source: NAHB Consumer Preference Survey 2000

exhibit 31 outdoor features
Exhibit 31Outdoor Features

60%

83%

73%

74%

82%

81%

85%

Source: NAHB Consumer Preference Survey 2000

exhibit 32 willingness to buy a home without a living room
Exhibit 32Willingness to Buy a Home without a Living Room

Source: NAHB Consumer Preference Survey 2000

exhibit 33 do new homes have adequate storage percent responding yes
Exhibit 33Do New Homes Have Adequate Storage? (Percent Responding “Yes”)

Source: NAHB Consumer Preference 2000

exhibit 34 influence of brand names on purchase decision
Exhibit 34Influence of Brand Names on Purchase Decision

Source: NAHB Consumer Preference Survey 2000

exhibit 35 exterior wall preferred
Exhibit 35Exterior Wall Preferred

Source: NAHB Consumer Preference Surveys, 1996 and 2000

exhibit 36 community amenities that would seriously influence you to move to a new community
Exhibit 36Community Amenities that would Seriously Influence you to move to a new Community

Source: NAHB Consumer Preference Survey 2000