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Virginia Commonwealth University VCU Health System Commonwealth of Virginia Campaign 2008 Campaign Associate Training Give Hope in 2008 www.cvc.vipnet.org © 2008 Commonwealth of Virginia Campaign Virginia Commonwealth University VCU Health System Commonwealth of Virginia Campaign Tom Burke

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Virginia Commonwealth UniversityVCU Health System

Commonwealth of Virginia Campaign

2008 Campaign Associate Training

Give Hope in 2008

www.cvc.vipnet.org

© 2008 Commonwealth of Virginia Campaign

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Virginia Commonwealth UniversityVCU Health System

Commonwealth of Virginia Campaign

Tom Burke

Executive Director, VCU Foundation, Advancement

Karen Fields

Human Resources

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

What is the CVC?

The Commonwealth of Virginia Campaign is the annual charity drive of the employees of the Commonwealth of Virginia

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

“Give Hope in 2008”

Courtney Holmberg, Sixth Grade, Deer Park Elementary School – Centreville

“Hope sees the invisible, feels the intangible, and achieves the impossible.”

-Anonymous

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

  • Feed the Need: “Chocolates for Charity”
  • “Sweet Creations” – Sana Aziz award-winning pastry chef
  • $5.99 – two pieces in a “sweet” decorative gift box
  • Proceeds to CVC campaign
  • Those who purchase chocolates can choose to be entered a drawing for a gift at end of campaign

“Give Hope…Feed the Need”

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

  • “Chocolates for Charity”
  • Skull & Beans (TML)
  • Hideaway Café (Hunton Student Center)
  • Cary Street Market & Deli
  • Bleeker Street Café
  • Commons Café
  • Park Place
  • Camille’s Sidewalk Café

“Give Hope…Feed the Need”

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Why contribute to the CVC?

  • All charities are pre-screened to ensure they are fiscally sound and provide stated services.
  • 100% of your designated contribution goes to the charity or charities of your choice.
  • Payroll deduction allows you to budget your contributions throughout the year.
  • Easy way to make one annual contribution and let other solicitors know that you’ve already given.

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

CVC Facts

  • Over 1000non-profit organizations
  • United Way is one participant
  • A charity for every person
  • In a tough economy, it’s more important than ever to give!

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

CVC Facts

  • Administrative costs − 5% from undesignated contributions
  • Last year VCU raised over $500,000
  • Special VCU events included the Gurney Tourney, Relay for Life, and the Heart Walk

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

CVC Facts: 2008

  • Governor Tim Kaine is Honorary Chairman
  • Mr. John Bennett, Senior Vice President for Finance and Administration, leads VCU/VCUHS Campaign
  • Debbie Fitzgerald, Co-chair for the University
  • Marie Greenwood, Co-Chair for the Health System
  • Vice Chairs, Executive Committee
  • Campaign theme is “Give Hope…Feed the Need”
  • Campaign dates: October 1 – November 14

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Materials to Donors

  • Pledge cards, CVC/VCU charity flyer, and letter from President Trani that will arrive in eye-catching red envelopes
    • VCU and VCUHS employees will receive their packets through campus mail around October 1
    • VCU and VCUHS will have separate cards
    • All employees receive pre-printed cards; blank cards are available from Debbie Fitzgerald or Marie Greenwood
    • Some VCUHS departments receive their cards directly via the vice chair

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Goals

  • Continue to increase participation
        • In a tough economic year, even $2 makes a huge difference
  • Encourage departmental support for a quick turnaround
  • Continue to increase designated gifts
        • Fun = increased participation
        • Awareness = increased designated giving

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Goals

What a difference $2 makes…it provides:

  • Twelve uninsured, low-income individuals with a 30-day supply of medication
  • Four hours of basic literacy instruction
  • One complete health examination for one animal through the Henrico Humane Society
  • A half-hour of professional electrical work or a ceiling fan for a Habitat for Humanity home
  • Five Safety ID kits for disadvantaged children
  • Three days of affordable housing for a brain-diseased person
  • Two riding lessons for a disabled student
  • Two weeks of utilities for a senior citizen

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

VCU Designated Charities

  • Center for Human/Animal Interaction
  • Hospital Hospitality House
  • Loftis Memorial Bereavement Fund
  • Pediatric Palliative Care
  • VCU - Carver Community Partnership
  • VCU Massey Cancer Center
  • Virginia Council on Economic Education
  • Virginia Mentoring Partnership

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Resources

Include:

  • Pledge cards
  • Posters
  • Websites
  • Speakers’ Bureau
  • Directory

http://www.cvc.vipnet.org/donors/directorylist.htm

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Resources

Extra materials:

  • Blank pledge cards
      • HR Express (Hospital)
      • Lindsey House (Monroe Park Campus)

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Resources

Electronic pledge system

  • University website and log-in # on pledge card for University employees
  • VCU processed via Employee Direct: https://edirect.virginia.gov/
  • VCU Health System available through ESS:
    • Intranet vcuhshr
    • Internet: vcusra.mcvh-vcu.edu
  • Have employee print a copy for his/her records

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Associate Responsibilities

Plan strategy for Personal Contact

  • Contact each person on your list to let them know you are their resource for any questions and to collect their pledge cards.
  • Make sure your colleagues know how to access the directory.
  • Encourage co-workers to payroll deduct and designate their contribution to an agency or agencies of their choice .
  • Make it easy to contribute by going to the contributor.
  • Remind co-workers of the to get donations in early.
  • Follow up throughout the campaign.
  • Don’t pressure.

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Associate Responsibilities

  • Collect Pledge Cards
    • Give pink copy to the contributor (keep white and yellow copies).
    • All pledge cards (and contributions) are confidential and should be kept in a secure place; may share departmental total with leaders.

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Pledge Cards

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Weekly Reports

Complete Campaign Associate report by Wednesday (or sooner) regardless of the number of pledge cards

  • Place pledge cards (white and yellow copies), money/checks and report in envelope clearly marked “CVC”
  • Hand deliver in sealed envelope to Cashiers
    • Founders Hall: 827 West Franklin Street, Rm. 104, Student Services Center, 8:00 am-5:00 pm (drop box)
    • Sanger Hall: 1101 E. Marshall Street, Room 1-055, Student Service Center, 8:00 am-4:30 pm (drop box)
    • Treasury Services, 809 West Broad Street, Lobby, 8:00 am-5:00 pm
    • HR Express Stop in Hospital

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Weekly Reports

  • Deposit funds of $100 or more DAILY

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

How to Solicit Colleagues

Select a few colleagues.

      • Know or learn their personal giving interest.
      • Stop by their desk and chat
      • Have lunch with them.
  • Consult CVC organizations to help identify their natural partners.
  • When cards are distributed, provide prospects with names and numbers of organizations that they may be interested in.

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Fundraising Principles

  • People are more apt to give when we make it personal.
  • They give to meet human needs and support human aspirations…especially in in a tough economy
  • Someone must ask for a gift.
  • Giving must be proportionate to the ability to give.
  • The best prospects are previous contributors.

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

The Fundraising Process

E-mail

News releases

Web site

AWARENESS

Keep information flowing.

Be friendly and responsive.

Inform.

KNOWLEDGE

Make your own gift.

Ask for their support.

Follow up.

COMMITMENT

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

The “Thank You” Process

  • Don’t take the money and run!!
  • Thanking contributors is the first step in cultivating next year’s gift.
  • Send personal notes to contributors.
  • Report campaign results to department head.
  • Place a thank you notice in departmental communication.
  • Hang a giant thank you card or banner in a public place.
  • Send out e-mails.

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Ideas

  • Enlist the support of department leaders.
  • Schedule brown bag lunches to listen to a speaker from a local charity or see the video.
  • Tour local charities.
  • Set a challenging goal.
  • Encourage friendly competition between departments.

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Ideas

  • Use email to send important facts about local charities.
  • Send reminders and follow up.
  • Keep department heads informed about progress – may share departmental totals.
  • Post weekly updates about how the campaign is progressing in your area.
  • Share testimonials – has anyone in your area been helped by a CVC agency?

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Campaign Ideas

  • Share “best practices” with other associates.
    • http://www.cvc.vipnet.org/volunteers/bestpractices.htm
  • Plan a kickoff/thank you event
  • http://www.cvc.vipnet.org/index.html

"Feed the Need"

2008 Campaign Associate Training

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Virginia Commonwealth UniversityVCU Health System

Thank You!

Tom Burke

828-6491

tcburke@vcu.edu

Karen Fields

828-1687

ksfields@vcu.edu