Technology Update Presented by… Programs Plus www.programsplus.com email@example.com 973-827-9999 Technology Update - Agenda 1. WORLD “LIVE” WEB 2. BLOGS 3. WIKIS 4. PODCASTS 5. RSS 6. XML 7. FRBR 8. OPEN SOURCE 9. VOIP 10. FOLKSONOMY and… New Technology Trends
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1. WORLD “LIVE” WEB
8. OPEN SOURCE
and… New Technology Trends
Can you define the “World ‘Live’ Web”?
The World “Live” Web
Are you missing out on ways to promote your organization or business effectively just because you’re not familiar with the latest technological trends?
In order to understand the World ‘Live’ Web, it’s important to understand the “static” Web.
Blogs are Journals -not sites
New Form of
Blogging is a new form of journalism that gives individuals a higher degree of leverage than ever before.
They are written, not built. And the best ones change daily or faster.
Many people wrongly assume that a blog is like a forum, or thread.
This means that its authors are speaking, and not just "creating content".
A blog speaks to readers and other bloggers who speak back, through
e-mails, comments or on blogs of their own.
What a blogger says is often incomplete and provisional. Like all forms of life, blogging remains unfinished for the duration.
1. Meme-du-jour bloggers comment on the high-profile ideas of the moment. This requires more or less constant research, and results in posts that are often less than polished or complete (because they have to be composed quickly, and also because these stories are after all, developing). This type of blogger is usually focused on political issues.
2. Caterers determine what an audience segment wants to hear, and pursue that theme aggressively. This style is distinguished from our next group by a core cynicism, or at best a lack of real conviction. Caterers' content is determined by readers' tastes more than by a central guiding force. Most caterers play in the political sandbox, while many others offer porn or sensationalism. The surest sign of catering is the demon-ization of some person or group outside their readership.
3. Nichebloggers, aka localbloggers. Someone focused on any particular subject a "local" blogger (that subject being the 'locality'). The subject is usually something the writer is passionate about, or has special expertise in.
4. Internet guides, such as Instapundit, create little original material. Their strength is that they are trusted link finders/filters. MetaFilter and BoingBoing are other Internet guides. This is not to say that these sites don't add value to the posts they link. Rather, it means that their posts are determined by the stories they link to (contrast with determining a concept and then researching material that supports that concept).
5. The celebrity-bloggeris someone whose site traffic comes from fame achieved outside of blogging. While some bloggers achieve notoriety because of blogging, that has not become much of a factor. Other celebs, such as Barbra Streisand, are guaranteed site traffic to their blogs, even though they post on subjects well beyond their range of actual expertise (politics, in Ms. Streisand's case).
6. The service blogger performs a service, often to the 'Meme' blogger (see 1). The Political Teen drives its high traffic numbers by providing video clips to 'Meme' bloggers. The Truth Laid Bear does well by providing at-a-glance traffic stats and other group services.
7. The long-tail bloggeris the rarest of successful breeds. This style requires consistent blogging over a long period of time (hence the rarity in a fairly new medium). Blogging is heavily favored by search engines in the current Internet cultural environment. A classic long-tail blogger such as Dustbury gets a very respectable audience (currently approaching 1,000 unique visits a day) because the site has been commenting on popular culture, steadily and succinctly, for over nine and a half years. A look at Charles' site stats tells the story: Out of every 1,000 hits, about 70% come to the site's front page or a current post.
RSS is like Tivo for the Web
Permalink - is a type of URL designed to refer to a specific information item (often a news story or weblog item) and to remain unchanged permanently, or at least for a lengthy period of time to prevent link rot.
Microformats - are a set of data formats developed by Technorati, CommerceNet, and others that are intended to give meaning to content on the Internet. They are built on XHTML, where possible reusing existing semantic elements, and adding new meaning via a system of "class", "rel", or "rev" attributes
Torrent/BitTorrent - is the name of a client application for
the top torrent peer-to-peer (P2P) file distribution protocol. And is designed to widely distribute large amounts of data without incurring the corresponding consumption in server and bandwidth resources (and typically, monetary fees attracted as a result of that).
Channels - These are XML links to new articles or blogs. Sometimes called a feed.
Syndication - The sharing of content among different Web
sites. The term is associated with licensed content such as television programs and newspaper columns.
Feeds - These are XML documents used for Web
syndication, often with links to new articles or blog
posts and brief descriptions.
Sometimes called a channel.
Proxyserver - An indirect means of connecting to the
Internet. A desktop connects to a server, which then connects
to the Internet. Sometimes this is done to filter content or intercept viruses before they infect an internal network. If you are connecting to the Internet via a proxy server, you will need to make changes in your RSS reader configuration.
Dictionaries and Encyclopedias