Store Layout, Design & Visual Merchandising Angela D’Auria Stanton, Ph.D. “Shopper found dead in local store; cause of death – boredom” Stanley Marcus, Chairman-Emeritus, Neiman Marcus
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Angela D’Auria Stanton, Ph.D.
No other variable in the retailing mix influences the consumer’s initial perceptions of a bricks & mortar retailer as much as the store itself.
The store is “where the action is” and includes such minor details as the placement of the merchandise.
Jeans Casual Wear Stockings
Skirts and Dresses Hats and Handbags
Open Display Window
Open Display WindowFree-Flow Layout
to stimulate customers’ perceptual and emotional responses and ultimately influence their purchase behavior