Special EventsThe Honorable Jane SaundersSenior Political Representative
Fundraising Techniques • Popular • Logistics Issues (timing, venues, marketing) • Affiliates help with costs • First time events vs. annual events
Auctions Casino Nights Dances Ms. RPAC Contest Jail & Bail Colored Murder Mystery Dinner Dunking Booth Karaoke Triathlon (darts-bowling-golf) Polar Plunge Balloons Chili Cook-Offs Fundraising TechniquesSpecial Events
Fundraising TechniquesSpecial Events • Exotic Dessert & Wine Reception at a VIP’s House • The Great Duck Race… sell rubber ducks to agents, decorate ducks, have other events centered around race
Fundraising TechniquesSpecial Events • REALTOR® Idol… Entry Fee is the Contribution -- “Celebrity” Judges, Karaoke, Make Contribution to STOP Singing • Wine tasting
Fundraising TechniquesSpecial Events • Dinners • Games… Bingo, Trivial Pursuit, Scene It, Monopoly, Card games, Bingo • Dances… use a theme for more fun • Golf Ball Drop • Head and Tail Game • Tacky Ball • REALTOR® Dancing with the Stars
Live & Silent Auctions • All items should be donated, if possible • Cost of venue should be as low as possible • Food and beverage should be sponsored • Offer VIP tables, preview party • Keep database of gifts and buyers for repeat activity • Focus on RPAC award levels during bidding • Plenty of advance preparation required • Follow-up necessary
MS. RPAC “Beauty Contest” • Recruit local leadership as the participants • Sponsors should underwrite the cost of event (drinks, venue, entertainment) • Choice of emcee – provide colorful contestant profiles • Photographer • Contestants compete to earn the most RPAC contributions from the crowd • Potential state/local competition • Winner crowned Ms. RPAC
Diamonds and Champagne • Easy, classy, add-on event • Many variations on what diamonds to use • LOTS of champagne! • Offer a chance for the real stone for $99 • Be sure you know the real diamond • Have a time limit on selling champagne
$15 or State’s Fair Share $250 $99
RPAC Legs Contest • Recruit fun-loving male members (6-10) • Sponsor should underwrite cost of event • Great way to include spouses; another source of RPAC income • Could be an annual or add on event • Provide envelope with pre-printed information • Winner is the one who raises the highest amount • Easy event to avoid the 1/3 Rule
Celebrity Dinners • Recruit local leadership as the celebrity waiters • Sponsors should underwrite the cost of event (drinks, venue, entertainment) • Great way to include spouses – another source of RPAC income • Time event with BOD meeting or membership meeting • “Cost” of dinner is RPAC contribution • Each waiter will charge individuals as they see fit
Pie in the Face • Recruit VIP to be the target • For each pre-determined amount of contribution, contributor gets to throw one pie, can set a maximum • Inexpensive and fun event • Helps increase participation if dollar amount is low enough
Fundraising Techniques • Always check plans with State/Local Legal Counsel • Remember the One Third Rule • Create opportunities to learn, network, expand business and boost reputation • Provide rewards/recognition to top donors • Costs - spend money to make money • Recover all of your costs
More Ideas that Might Just Catch On… • Bowling Tournaments • What sounds simple, is. When organized and promoted, you can make up to $9,000 per event. • Get the details from a local alley and try for no-cost base, full teams and sponsorship.
More Ideas that Might Just Catch On… • Jail and Bail • This can be a lot of fun, but is high pressure for those who aren’t warned in advance. • Best example seen is on a borrowed yacht complete with a pirate theme, participation of local restaurant on a pier and extensive galley provisions for the “jailed” members. • Great opportunity for affiliate members sponsorship!
More Ideas that Might Just Catch On… • Golf Tournaments • Not just for golfers, these events can be a social highlight. • Find a course attached to a new development, work with the club manager on details and promote this as a fundraiser. • Rely on experts for a smooth event. • Details such as “hole-side silent auctions” can add fun and profit.
More Ideas that Might Just Catch On… • The Non-Event Event • Why not send out invitations to an event and excuse guests from attending? It’s an easy and fun way to raise funds when done creatively.