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“It’s not pre-marital sex if you don’t intend to get married” NGO, Government, UN or Private sector marketing strategy? *********************** The “Influencer” Model ‘A series of concentric circles where the target group/consumer/user/recipient/??/ is very late in the process?’

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Presentation Transcript
slide1

“It’s not pre-marital sex

if you don’t intend

to get married”

slide2

NGO, Government, UN

or Private sector

marketing strategy?

***********************

The “Influencer” Model

‘A series of concentric circles where the

target group/consumer/user/recipient/??/

is very late in the process?’

***************************

Can you name the organisation?

slide3

“Perspectives”

Wish to engage everyone here

in distilling and sorting the

information presented

slide4

So…

…everyone will have a role…

slide5

4 moderators

Gloria Coe – A and E

Susan Villani – B and F

Prakit Vathesatogkit – C and G

Elisabetta Prando – D and H

slide6

4 cross-cutting issues

Critical aspects – eg Gaps in understanding

Critical assessments – eg Media Literacy

Effective Strategies – eg best policies

Can we market health?

slide7

Steps:

1. Eight groups of 6, 7 or 8 people

in each group

2. Choose a letter from A to G

for your group – one letter per group

slide8

Guidance:

1. Work by yourselves and as a group.

2. Elect a Team co-ordinator.

3. Please find a way to use the new technologies

to coordinate and share your notes.

4. 15-30 to 17-00 – in these groups

slide9

Group A:

The DATA

Your Task:

From the presentations and discussion,

note and highlight the most compelling data

related to health marketing

slide10

Group B:

The EXPERIENCES

Your Task:

From the presentations and discussion,

note and highlight the “action” experiences that

may be regarded as leading

the way in health marketing

slide11

Group C:

The CHALLENGES

Your Task:

From the presentations and discussion,

note and highlight the major challenges that

will need to be addressed for

more effective health marketing

slide12

Group D:

The IDEAS

Your Task:

From the presentations and discussion,

note and highlight the best ideas for

supporting advances in the scale and

effectiveness of health marketing

slide13

Group E:

The POETS Laureate

Your Task:

Reflect some of the major themes, issues,

debates and ideas from this event in poem form.

slide14

Group F:

The SONG-WRITERS

Your Task:

Reflect some of the major themes, issues,

debates and ideas from this event as ‘new’ song

lyrics for popular songs from your culture

“Imagine there are no ads…”

slide15

Group G:

The VISUAL IMAGE Creators

Your Task:

Reflect some of the major themes, issues,

debates and ideas from this event through

the drawing or creation of some visual images

slide16

Group H:

The Copy Writers

Your Task:

Reflect some of the major themes, issues,

debates and ideas from this event as slogans

that may be used to market ‘health marketing’.

slide17

Guidance - recap:

1. Work by yourselves and as a group.

2. Elect a Team co-ordinator.

3. Please find a way to use the new technologies

to coordinate and share your notes.

4. 15-30 to 17-00 – in these groups