FY 2006
Download
1 / 15

FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff - PowerPoint PPT Presentation


  • 343 Views
  • Updated On :

FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff 5 Marketing Budget 19.8% Marketing Allocation in Percentages Direct Mail 18% Advertising 29% Publicity 2% Exhibits 13% E-marketing 3%

Related searches for FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff' - bernad


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

FY 2006

Number of books published 98

Number of journals published 8

Revenue $3.1m

Staff Size 26

Marketing Staff 5

Marketing Budget 19.8%


Slide2 l.jpg

Marketing Allocation in Percentages

Direct Mail 18%

Advertising 29%

Publicity 2%

Exhibits 13%

E-marketing 3%

Co-op Discretionary


Marketing plan academic book l.jpg

Coptic Monks in East Anglia, 860-862

Marketing Plan – Academic Book


Marketing plan academic book4 l.jpg

Marketing Plan – Academic Book


Marketing plan academic book5 l.jpg

Marketing Plan – Academic Book


Marketing plan academic book6 l.jpg

Marketing Plan – Academic Book


Marketing plan academic book7 l.jpg

Marketing Plan – Academic Book


Marketing plan general interest book l.jpg

Ben Franklin, Publisher

Marketing Plan – General Interest Book


Marketing plan general interest book9 l.jpg

  • Ben Franklin, Publisher

  • Advertising:

    • NYRB, TLS

    • PA Magazine of History & Biography, American Quarterly, Journal of the Early Republic, Early American Studies

    • Program Ads for AHA, OAH, ASA, SHEAR, Omohundro

Marketing Plan – General Interest Book


Marketing plan general interest book10 l.jpg

Marketing Plan – General Interest Book


Marketing plan general interest book11 l.jpg

  • Ben Franklin, Publisher

  • Exhibits:

    • BEA

    • Philadelphia Festival of the Book

    • AHA, OAH, ASA,SHEAR, Omohundro

    • NAIBA

    • British Association for American Studies

Marketing Plan – General Interest Book


Marketing plan general interest book12 l.jpg

Marketing Plan – General Interest Book


Marketing plan general interest book13 l.jpg

Ben Franklin, Publisher

Co-op: B&N Tables

Marketing Plan – General Interest Book


Marketing plan general interest book14 l.jpg

  • Ben Franklin, Publisher

  • E-Marketing:

    • Penn Press newsletter, new book release blog entry

    • events blog entry

    • author note blog entry

    • in-house email list

Marketing Plan – General Interest Book


Seasonal catalogs l.jpg

  • Quantity printed 18,000

  • Quantity mailed 10,000

  • Recipients

    • ABA membership 1,000

    • MDR lists 8,000

    • In-house 500

    • Overseas 1,500

Seasonal Catalogs