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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff PowerPoint Presentation
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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff - PowerPoint PPT Presentation


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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff 5 Marketing Budget 19.8% Marketing Allocation in Percentages Direct Mail 18% Advertising 29% Publicity 2% Exhibits 13% E-marketing 3%

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Presentation Transcript
slide1

FY 2006

Number of books published 98

Number of journals published 8

Revenue $3.1m

Staff Size 26

Marketing Staff 5

Marketing Budget 19.8%

slide2
Marketing Allocation in Percentages

Direct Mail 18%

Advertising 29%

Publicity 2%

Exhibits 13%

E-marketing 3%

Co-op Discretionary

marketing plan academic book

Coptic Monks in East Anglia, 860-862

Marketing Plan – Academic Book

marketing plan academic book4

Coptic Monks in East Anglia, 860-862

  • Advertising:
    • Speculum
    • Program Ads for AHA
    • Medieval Academy
    • Medieval Congress
    • Coptic Christianity Today

Marketing Plan – Academic Book

marketing plan academic book5

Coptic Monks in East Anglia, 860-862

  • Direct Mail: Medieval Subject Catalog
    • mails to 10K list
    • available at meetings

Marketing Plan – Academic Book

marketing plan academic book6

Coptic Monks in East Anglia, 860-862

  • Exhibits:
    • AHA
    • OAH
    • Medieval Academy
    • Medieval Congress
    • Leeds

Marketing Plan – Academic Book

marketing plan academic book7

Coptic Monks in East Anglia, 860-862

  • E-Marketing:
    • In-house email list
    • new book release blog entry
    • Medieval Review announcement

Marketing Plan – Academic Book

marketing plan general interest book

Ben Franklin, Publisher

Marketing Plan – General Interest Book

marketing plan general interest book9

Ben Franklin, Publisher

  • Advertising:
    • NYRB, TLS
    • PA Magazine of History & Biography, American Quarterly, Journal of the Early Republic, Early American Studies
    • Program Ads for AHA, OAH, ASA, SHEAR, Omohundro

Marketing Plan – General Interest Book

marketing plan general interest book10

Ben Franklin, Publisher

  • Direct Mail:
    • Seasonal Catalog
    • American History Catalog

Marketing Plan – General Interest Book

marketing plan general interest book11

Ben Franklin, Publisher

  • Exhibits:
    • BEA
    • Philadelphia Festival of the Book
    • AHA, OAH, ASA,SHEAR, Omohundro
    • NAIBA
    • British Association for American Studies

Marketing Plan – General Interest Book

marketing plan general interest book12

Ben Franklin, Publisher

  • Publicity:
    • Author talks in Philadelphia & Boston
    • Radio/TV Interview Report ad

Marketing Plan – General Interest Book

marketing plan general interest book13

Ben Franklin, Publisher

Co-op: B&N Tables

Marketing Plan – General Interest Book

marketing plan general interest book14

Ben Franklin, Publisher

  • E-Marketing:
    • Penn Press newsletter, new book release blog entry
    • events blog entry
    • author note blog entry
    • in-house email list

Marketing Plan – General Interest Book

seasonal catalogs

Quantity printed 18,000

  • Quantity mailed 10,000
  • Recipients
    • ABA membership 1,000
    • MDR lists 8,000
    • In-house 500
    • Overseas 1,500

Seasonal Catalogs