FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff - PowerPoint PPT Presentation

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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff PowerPoint Presentation
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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff

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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff
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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff

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  1. FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff 5 Marketing Budget 19.8%

  2. Marketing Allocation in Percentages Direct Mail 18% Advertising 29% Publicity 2% Exhibits 13% E-marketing 3% Co-op Discretionary

  3. Coptic Monks in East Anglia, 860-862 Marketing Plan – Academic Book

  4. Coptic Monks in East Anglia, 860-862 • Advertising: • Speculum • Program Ads for AHA • Medieval Academy • Medieval Congress • Coptic Christianity Today Marketing Plan – Academic Book

  5. Coptic Monks in East Anglia, 860-862 • Direct Mail: Medieval Subject Catalog • mails to 10K list • available at meetings Marketing Plan – Academic Book

  6. Coptic Monks in East Anglia, 860-862 • Exhibits: • AHA • OAH • Medieval Academy • Medieval Congress • Leeds Marketing Plan – Academic Book

  7. Coptic Monks in East Anglia, 860-862 • E-Marketing: • In-house email list • new book release blog entry • Medieval Review announcement Marketing Plan – Academic Book

  8. Ben Franklin, Publisher Marketing Plan – General Interest Book

  9. Ben Franklin, Publisher • Advertising: • NYRB, TLS • PA Magazine of History & Biography, American Quarterly, Journal of the Early Republic, Early American Studies • Program Ads for AHA, OAH, ASA, SHEAR, Omohundro Marketing Plan – General Interest Book

  10. Ben Franklin, Publisher • Direct Mail: • Seasonal Catalog • American History Catalog Marketing Plan – General Interest Book

  11. Ben Franklin, Publisher • Exhibits: • BEA • Philadelphia Festival of the Book • AHA, OAH, ASA,SHEAR, Omohundro • NAIBA • British Association for American Studies Marketing Plan – General Interest Book

  12. Ben Franklin, Publisher • Publicity: • Author talks in Philadelphia & Boston • Radio/TV Interview Report ad Marketing Plan – General Interest Book

  13. Ben Franklin, Publisher Co-op: B&N Tables Marketing Plan – General Interest Book

  14. Ben Franklin, Publisher • E-Marketing: • Penn Press newsletter, new book release blog entry • events blog entry • author note blog entry • in-house email list Marketing Plan – General Interest Book

  15. Quantity printed 18,000 • Quantity mailed 10,000 • Recipients • ABA membership 1,000 • MDR lists 8,000 • In-house 500 • Overseas 1,500 Seasonal Catalogs