Business Analysis
Download
1 / 10

- PowerPoint PPT Presentation


  • 366 Views
  • Updated On :

Business Analysis Presented by: Carlos, Mayleen & Ricky. Overview Who is Homestead Health? Marketing Objectives Industry Analysis Marketing Mix Stakeholders Website Who Is Homestead Health? Established 28 years ago Independent store Store and website 9500 health products and services

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '' - bernad


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

Business Analysis

Presented by:

Carlos, Mayleen & Ricky.


Overview l.jpg
Overview

  • Who is Homestead Health?

  • Marketing Objectives

  • Industry Analysis

  • Marketing Mix

  • Stakeholders

  • Website


Who is homestead health l.jpg
Who Is Homestead Health?

  • Established 28 years ago

  • Independent store

  • Store and website

  • 9500 health products and services


Marketing objectives l.jpg
Marketing Objectives

  • To increase awareness of the expertise and excellent service of staff.

  • To provide reliable information to customers

  • To create a closer relationship with customers

  • To differentiate itself from its competitors by providing a greater range of non-perishable health products. (one-stop shop)


Industry analysis l.jpg
Industry Analysis

Health Products Retailers

  • Power over buyers

  • Power over suppliers

  • Rivalry

  • Substitute

  • New Entrants


Marketing mix l.jpg
Marketing Mix

  • Products

    • 6 categories: Homeopathy, Herbal Medicine,Supplements, Aromatherapy, Sport Nutrition, Cosmetics.

  • Price

    • Not a way of competing

    • Same in Internet and store

  • Promotion

    • Word of mouth,Yellow pages, WellingtonNZ.com


Marketing mix7 l.jpg
Marketing Mix

  • Distribution

    • National & International

    • Store and on line shopping (Internet).


Stakeholders l.jpg
Stakeholders

  • Customers

    • Individual consumers ( 5% overseas)

  • Suppliers

    • Mostly New Zealand

  • Competitors

    • Common Sense organics & Healthy Living


Homestead health online l.jpg
Homestead Health Online

  • Objectives

    • Online sales(B2C), provide current trends/news on health issues

  • Customers

    • Mainly local customers, also overseas.

  • Promotions

    • Business cards, invoices, listed on search engines, Totally Wellington website.


Homesteadhealth online l.jpg
HomesteadHealth Online

  • Delivery

    • $2.50 to $8.00, delivery time overnight to 3 days.

  • Security

    • SSL security.

    • Security a concern to potential customers.


ad