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Building & Sustaining Successful Distance Learning Programs Principles, Strategies and Global Resources AECT 2007 Anaheim, CA. Live Presenters Janis Bruwelheide, PhD Montana State University Leonard DuBoff, JD DuBoff Law Group

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building sustaining successful distance learning programs

Building & Sustaining Successful Distance Learning Programs

Principles, Strategies and Global Resources

AECT 2007

Anaheim, CA.

live presenters
Live Presenters
  • Janis Bruwelheide, PhD
    • Montana State University
  • Leonard DuBoff, JD
    • DuBoff Law Group
  • Rosemary Talab, PhD - Moderator
    • Kansas State University
audioconference presenters
Audioconference Presenters
  • Michael Swan, PhD
    • Washington State University
  • Charles Oaklief, PhD
    • Kansas State University
resources cd

Created by:

Hope R. BotterbuschUniversity of South Florida

Rosemary Talab

Kansas State University

See also: archived sessions and workshop PowerPoint

embedded hyperlinks are colored hot pink.

workshop overview
Workshop Overview
  • Workshop based on:
    • Recent research project by one of the authors,
    • Combined expertise of presenters in:
      • Developing/sustaining successful distance learning programs:
        • U.S.
        • Internationally
    • the 10 principles of sustainability for online programs:
      • Recent research
      • Collaborative work with faculty in other institutions
distance learning
Distance Learning
  • Distance Education or Distance Learning is a field of education that focuses on:
    • Pedagogy,
    • Technology, and
    • Instructional systems design
  • To deliver education to students who are not physically on site.
10 step planning process
10-Step Planning Process
  • John M. Bryson
  • Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, rev. ed. (San Francisco, Jossey-Bass, 1995), 21-44.
designing programs
Designing Programs
  • Boettcher, J. 2007. Ten core principles for designing effective learning environments: insights from brain research and pedagogical theory. Innovate 3 (3). (accessed October 8, 2007)
  • Gersten, Karen. Top 10 Countdown: Sustainable Success. Campus Technology.
  • May 31, 2005 (accessed October 8, 2007)
  • Howard, Caroline and others. 2004. Distance learning and university effectiveness: changing education paradigms for online learning. Idea Group, Inc. (accessed October 8, 2007)

  • Indiana Higher Education Telecommunication System. 2006. Guiding principles for faculty in distance learning. (accessed October 8, 2007)
  • Levy, Susan. 2003. Six factors to consider when planning online distance learning programs in higher education. Online Journal of Distance Learning Administration, 6 (1) (accessed October 8, 2007)

designing programs books
Designing Programs - Books
  • Bersin, J. ( 2004). The blended learning book: Best practices, proven methodologies, and lessons learned. San Francisco, CA: Pfeiffer.
  • Bonk, C. & Graham, C. (2006). The handbook of blended learning; global perspectives, local designs. San Francisco, CA: Pfeiffer.
  • Mason, R. & Rennie, F. (2006). Elearning; the key concepts. New York: Routledge.
  • Rossett, Allison (2002), The ASTD E-learning Handbook: Best practices, strategies, and case studies for an emerging field. New York: McGraw-Hill.
designing programs blogs
Designing Programs - Blogs
  • Serge Scherlund’s e-Learning News Blog
  • Andy Field’s e-learning bookmarks on
  • No one way to build and sustain distance learning programs.
    • Examples:
      • Online modules
      • Courses
sustainability cont
Sustainability (cont.)
  • Examples:
      • Nathaniel J. Bray, Michael S. Harris and Claire Major. New verse or the same old chorus?: looking holistically at distance education research, Review of Research, 48(7), 889+ (February 2007).
  • Costs:
      • Boetcher, J. (2004). Online Course Development: What Does It Cost? Campus technology, at:
international programs
International Programs
  • Baggaley, Jon. 2007. Distance education technologies: an Asian perspective.Distance Education.28 (2) 125-131.
  • McGreal, Rory, Terry Anderson. 2007. E-Learning in Canada. International Journal of Distance Education Technologies. 5 (1) 1-6.
  • Rao, K. 2007. Distance learning in Micronesia: participants' experiences in a virtual classroom using synchronous technologies. Innovate 4 (1).
  • Wiggins & McTighe, 2005
    • Understanding by Design
intellectual property issues
Intellectual Property Issues
  • DuBoff, Leonard (
    • Your company logo: Your name in a nutshell
    • Employee handbooks
    • Unlocking the mystery of your corporate book
    • Trademark and trade dress
    • Protecting your business’s valuable trade secrets
  • Crews, Ken. (2002). New copyright law for distance education: The meaning and importance of the TEACH Act. Prepared for American Library Association.
intellectual property issues cont
Intellectual Property Issues (cont.)
  • Gasaway, Laura. The TEACH Act: Comparison Sections 110(1)-(2).
    • (accessed October 8, 2007)
  • Johnson, Liz. 2006. Managing intellectual property for distance learning. EDUCAUSE Quarterly 29 (2). 66-79.
  • Loggie, Kathryn Ann and others. 2007. Intellectual property and online courses: Policies at major research universities. The Quarterly Review of Distance Education. 8 (2) 109-125.
  • DiRamio D. C., Kops G. C. (2004). Distance education and distance intellectual property issues. Planning for Higher Education 32(3):37–46
distance learning associations
Distance Learning Associations
  • American Distance Education Consortium Learning Resources
    • This site has an excellent listing of digital libraries and intellectual property, copyright and fair use resources.
  • Association of Research Libraries Internet Resources
  • Distance Education Clearinghouse (University of Wisconsin)
distance learning ip resources
Distance Learning IP Resources
  • T.E.A.C.H. Act “Fair Use” Resources
    • University of Texas. Office of the General Counsel. (November 13, 2002).
      • The TEACH Act finally becomes law.
      • This is a user-friendly overview of the Act and its provisions. Other sections of the site include “Rules of Thumb” and a “Crash Course in Copyright”, etc., that are very useful.
    • North Carolina State University Libraries Scholarly Communications Center
      • TEACH Act Toolkit
      • This comprehensive site has several sections that can help in determining fair use, such as the TEACH Guidelines, basic checklist, expanded checklist, etc.
    • Indiana University-Purdue University Copyright Management Center
      • Copyright and distance education.
      • This site has many resources. An excellent one is the “Checklist for compliance with the TEACH Act”, which allows faculty to work through a decision-making checklist process to make sure transmission is acceptable at
distance learning ip resources19
Distance Learning IP Resources
  • Appalachian State University
    • Carol Grotnes Belk Library & Information Commons
    • TEACH Act checklist
    • This is an easy-to-read checklist for making quick decisions.
  • National Education Association
    • Intellectual Property and Copyright Resources
    • TEACH Act highlights and resources
    • An overview of the Act and a listing of easy-to-read references by some prominent copyright attorneys are provided.
  • Fair Use Analysis Tool
    • University of Minnesota
    • Use this tool to ascertain if a use is fair or not. It also serves as documentation of uses of copyrighted materials for classroom use.
royalty free public domain resources
Royalty-Free/Public Domain Resources
  • The University of Florida
    • This has an excellent public domain resource listing, particularly of U. S. Government agencies and other resources.
  • New tools Added to the Directory This Month
    • New tools are added each month at this site, which is very comprehensive.
    • Jane’s e-Learning Pick of the Day
    • Each day a learning tool is reviewed on her blog.
royalty free public domain
Royalty-Free/Public Domain
  • Kansas State University Academic Services Virtual IP Resource Center
      • This site has an extensive resource list by media type
  • Centre for Learning & Performance Technologies
      • Jane Hart
      • United Kingdom
      • Directory of learning tools
  • Internet Archive
    • Housing roughly 85 billion webpages, this fascinating archive houses texts, audio, moving images, archived web pages, and software.
royalty free public domain22
Royalty-Free/Public Domain
  • Free Image Resources
    • Wikipedia
    • This site has a variety of free image resources, and some of them are very good.
  • Public Domain Image Resources
    • Wikipedia
    • This is a listing of resources by category (art, historical images, specific periods, international postage stamps, collections, etc.) including an excellent listing of U.S. Government sites.
  • Kathy Schrock’s Guide for Educators
    • This section contains hundreds of clip art images, including animations.
michael swan
Michael Swan
  • Professor, Washington State University, Crop Sciences
  • International agricultural and distance learning development projects in over 15 countries since 1990
    • South Africa
    • Botswana
    • Kenya
    • Egypt
    • Germany
    • Armenia
international distance education programs know your market
International Distance Education ProgramsKnow Your Market
  • Political, educational, & cultural environment of the area
  • Customs (work week, work hours, holidays, etc.)
  • Educational environment/education level of those teaching and receiving materials
international distance education programs know your market25
International Distance Education ProgramsKnow Your Market
  • Sound workable infrastructure in place when leaving a country
  • Keep in contact with country champion(s)
  • Team collaboration is vital
international distance education programs lessons learned
International Distance Education ProgramsLessons Learned--
  • Need a champion
  • May have better equipment/facilities so look, listen, try before speaking out
  • Must fit society/culture (not USA)
  • Training step-by-step
  • Textbooks/libraries not accessible for students/faculty
international distance education programs lessons learned27
International Distance Education ProgramsLessons Learned--
  • Be flexible/change with environment
  • Become part of culture/LISTEN
  • Do not fit USA techniques/philosphies into their system/adapt
  • Plans/directions may change often, work with it, not against it
chuck oaklief
Chuck Oaklief
  • Professor, Educational Leadership & Adult Education, Kansas State University
  • Distance learning program creation in Australia:
    • Created new tier of distance ed. professors
    • Developed distance learning programs in practice today
    • Multiple universities
international distance education programs know your market29
International Distance Education ProgramsKnow Your Market--
  • Includes face-to-face meetings with client representatives, sponsors, & organizations
  • Initiate after complete financial plan is in place and signed-off
  • Have financial policies in place, then:
    • ”Stick to your guns”
    • Making deals is the first sign of a coming downward spiral
international distance education programs know your market30
International Distance Education ProgramsKnow Your Market--
  • Be well-prepared to negotiate; contact correct person (“headshed”) to get/keep program going
  • Show client organizations how to effectively market/treat them well
  • Make sure not to over-represent programming/courses/degrees
international distance education programs know your market31
International Distance Education ProgramsKnow Your Market--
  • Critical: Make sure participating faculty receive credit as if in traditional programming
  • Facilitate process through application/recognition/feedback to “head shed”
  • Pre-agreed plan for continuous improvement
international distance education programs planning and development
International Distance Education ProgramsPlanning and Development
  • Agreement signed-off by college or university leadership before operational
  • Have appropriate/necessary resources available
  • Do not assume-communication ia an on-going opportunity for success
international distance education programs initial operations
International Distance Education ProgramsInitial Operations--
  • Support, management, communication, problem solving, feedback during program lift-off
  • Keep leadership informed of all aspects of delivery and instructional process
thanks for attending
Thanks For Attending!
  • For further questions, e-mail: