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Chapter 12

Chapter 12. Designing and Delivering Business Presentations. Learning Objectives. 1. Plan a business presentation that accomplishes the speaker’s goals and meets the audience’s needs. 2. Organize and develop the three parts of an effective presentation.

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Chapter 12

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  1. Chapter 12 Designing and Delivering Business Presentations

  2. Learning Objectives • 1. Plan a business presentation that accomplishes the speaker’s goals and meets the audience’s needs. • 2. Organize and develop the three parts of an effective presentation. • 3. Select, design, and use presentation visuals effectively. • 4. Deliver speeches with increasing confidence. • 5. Discuss strategies for presenting in alternate delivery situations, such as culturally diverse audiences, team and distance presentations.

  3. Preparing an Effective Presentation Select topic of interest to you and the audience Determine purpose (what you want the audience to gain) Identify major points and locate supporting information Develop a strong opening and closing Arrange for a proper introduction

  4. Organizing Your Presentation Source: Dale Carnegie, 1888-1955

  5. An Effective Introduction . . . Captures audience’s attention Establishes rapport with audience Presents the purpose Previews major points

  6. Crafting an Effective Body Provide _______ in an easy-to-understand form Provide relevant ________ Use ______ from prominent people Use _____ and ______ appropriately Use interesting __________ Use presentation _______ support statistics quotes humor jokes anecdotes visuals

  7. Crafting an Effective Closing Make conclusion creative and memorable Tie closing to introduction for unity Use transition words to show clearly movement to closing Practice close for smooth delivery Smile and accept audience’s applause

  8. Presentation Design Principles Limit the _______ of visuals Use limited text and _________images to develop ____ ____ per slide Use effective ________, fonts, and color scheme for appeal and easy reading Capitalize ____ letter of bullets, eliminate periods, and avoid abbreviations Reflect _____ and ethical responsibility _________ carefully number powerful one idea template first legal Proofread

  9. Vocal Qualities Enhance Presentation Style

  10. Speaking to Culturally Diverse Audiences Use simple English and short sentences Avoid words that trigger emotion Enunciate carefully and speak more slowly Use humor and jokes cautiously Seek feedback to ensure understanding Consider the culture’s preferences for: Direct or indirect presentation style Nonverbal communication, greetings, farewells Desired degree of formality Gift-giving

  11. Delivering as a Team Select a winning team Agree on purpose and schedule Plan seamless transitions and build natural bridge between sections Deliver and field questions as a team

  12. Adapting Presentations for Distance Delivery Be certain presentation is appropriate for distance delivery Establish rapport with participants prior to presentation Gain proficiency in delivering through distance technology Develop appropriate high-quality graphics

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