Presented by Founder Lavinia Gyamfuah
BE:ZEN is all about creating… • A new taste in the world of drinking • Ingredients; fruit based • Balance and selection • Healthier alternative • An Experience; non alcoholic but not limited.
The Market • Adult soft drink market approx worth 126 million • Females and older consumers to increase fruit content consumption • Taste • Price • Ingredients • Healthiness
Alcohol Vs. Nonalcoholic Drinks • Lack of variety in still juice range in especially in on-trade market • Competitors; Zeo, Fentimans, Juicy Drench, Pepsi, Coke, Shloer, Appletiser, J20 • Is the bar the only place to drink alcohol?
Proof of concept • Markets • Bars • Supermarkets • Restaurants • Take home • Online presence • Unique taste • Volumes • Accessibility • Healthy • Processing types