The Balanced Scorecard. Linking Operations to Strategy. Information for Guiding Operations. Decisions cannot be based solely on financial information Much quantitative information cannot be reduced to monetary amounts Much information cannot be quantified
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Linking Operations to Strategy
Strategy – produce superior financial returns by providing high value-added supply chain, transportation, business and related services…
CSFs – stock price growth, on-time delivery…
Activities – increase operating income by reducing fuel usage, deliver packages to central sorting facility by midnight…
Measures - fuel usage, acquisition of, or commitments to acquire, more fuel efficient planes, percent of packages arriving late…