PUBLIC RELATIONS FUNCTIONAL Dionna Dunbar Region 3 Public Relations Chairperson Senior-Mechanical Engineering Clark Atlanta University
Overview • Introduction • Roles • Strategic Plan Overview • Submissions and Expectations • How to Drafting a Press Release/Lead • Questions/Open Forum
What is Public Relations? • The act of publicizing and informing the members of a community/organization. • Being able to effectively communicate and build partnerships amongst people. • Creating a positive image for your chapter.
Roles of Chapter PR Chair • Specific duties as outlined in Chapter Constitution and Bylaws • Generate positive publicity for your chapter • Submitting Press Releases • Local Newspaper • School Newspaper
Sample Press Release Layout For Immediate Release For more information: HQ Contact 703-549-2207 public firstname.lastname@example.org HEADLINE Subhead Dateline—First Paragraph (5Ws) Second Paragraph—supports the first with additional detail Third Paragraph—Typically includes a quote Fourth Paragraph—includes additional info, but watch out Final Paragraph—Boilerplate information ### or -30-
Submissions • Monthly Reports- No later than the 10th day of the month (ie. Aug. 10, Sept. 15) • Press Releases- Must be submitted to me 1 month prior to submission. MUST be sent back upon approval prior to final submission. • Archive all chapter events and submit to Chapter Secretary at end of term
E-BUSINESS • Create yahoo group and maintain contact • Upload documents for chapter PR/Pub. • Post Chapter news and development • Response to emails within 48 hours
REGIONAL COUNTERPART NATIONAL COUNTERPART Dionna Dunbar Raymond E.ArmsteadJr. email@example.com@board.nsbe.org firstname.lastname@example.org (703) 338-8358 cell (614) 425-1592 cell Office Hours-