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Developing Sabah s Tourism Products and Brand Creating a Blue Ocean Strategy Developing Ecotourism as a Competitive Adva

Developing Ecotourism as a Competitive Advantage. Key PointsDefinition of ecotourism5 Key components of ecotourismCreating a blue ocean strategy Application of concepts - case studiesTour operatorEcolodge operator. Borneo Eco Tours. Components of Ecotourism. . Responsible travel to natural areas that conserves the environment and improves the welfare of local people.The International Ecotourism Society, USAEnvironmentally responsible travelNature based (including culture)Ecologic29

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Developing Sabah s Tourism Products and Brand Creating a Blue Ocean Strategy Developing Ecotourism as a Competitive Adva

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    1. Developing Sabah’s Tourism Products and Brand Creating a Blue Ocean Strategy Developing Ecotourism as a Competitive Advantage Albert Teo 27th September 2008 Universiti Malaysia Sabah, Kota Kinabalu, Sabah

    2. Developing Ecotourism as a Competitive Advantage Key Points Definition of ecotourism 5 Key components of ecotourism Creating a blue ocean strategy Application of concepts - case studies Tour operator Ecolodge operator

    3. Components of Ecotourism

    4. Creating a Blue Ocean Strategy Corporate Mission Statement Concept of sustainability - Triple bottom line Corporate social responsibility Capacity building of staff and community Social entrepreneurship Ecotourism niches Organisational structure Funding

    5. Our Vision To create and provide the most memorable holiday experience for our clients.   Our Mission To make Borneo Eco Tours a No.1 service provider through passion for excellence in our work by developing the leadership potential of our staff, commitment to integrity, good attitude, and concern for the community and environment.

    6. Core Values

    8. 1. Environmentally Responsible Travel Borneo Eco Tours - Code of Practice Environment Education Culture Safety Promotion

    9. 1. Environmentally Responsible Travel Wildlife Viewing

    10. 1. Environmentally Responsible Travel Sukau Rainforest Lodge - Green Policies 1. Electricity and Lighting 2. Water usage 3. Disposal System 4. Noise 5. Safety and Cleanliness 6. Design and Construction 7. Local community participation

    11. 1. Environmentally Responsible Travel Recycled Cooking Oil

    12. 1. Environmentally Responsible Travel Solar and Rainwater Harvesting

    13. 1. Environmentally Responsible Travel River Boats and Electric Motors

    14. 1. Environmentally Responsible Travel Sukau Rainforest Lodge

    15. 3. Ecologically Sustainable Hornbill Boardwalk & Elephant passes

    16. 3. Ecologically Sustainable Kinabatangan Wildlife Corridor Rehabilitation Project (KWICORP)

    17. 3. Ecologically Sustainable Kinabatangan Wildlife Corridor Regeneration Project (KWICORP)

    18. 3. Ecologically Sustainable Kinabatangan Wildlife Corridor Regeneration Project (KWICORP) RM33,487.58 raised from donors RM53,584.43 spent on the project

    19. 4. Education and interpretation Visitor Handbook on Lower Kinabatangan Floodplain Saving Paradise – The story of Sukau Rainforest Lodge Hornbill boardwalk handbook

    20. 4. Education and Interpretation Hornbill Boardwalk & Elephant Passes

    21. 5. Benefits to Local Community Water Tank Projects

    22. 5. Benefits to Local Community Medical Projects

    23. 5. Benefits to Local Community Conservation Fellows

    24. 5. Benefits to local community Conservation Fellows

    25. 5. Benefits to Local Community Bavangazzo Longhouse

    26. 5. Benefits to local community Mompilis Longhouse

    27. 5. Benefits to Local Community Terongkongan Church, Kudat

    28. 5. Benefits to Local Community Kaingah and Domima

    29. 5. Benefits to Local Community Personal Development Program Book reading Book summary Book presentation Weekly skills training Workshops/seminars NAC conferences Recognitions Incentives

    30. 5. Benefits to Local Community National Achievers Congress 2006 (With Jim Rohn)

    31. 5. Benefits to Local Community Leadership Development Program

    32. 5. Benefits to Local Community National Achievers Congress 2007 (With Mark Victor Hansen)

    33. 5. Benefits to Local Community Leaders’ Retreats 2008

    34. 5. Benefits to Local Community Community Development Program 12th April 2008 Bavanggazo Longhouse

    35. 5. Benefits to Local Community Kudat coco-pot A community based ecotourism project

    36. Creating a blue ocean strategy Ecotourism niches Health tourism Geotourism Bird watching tourism Cruise tourism Wildlife and community champions Eg. Orang utan, SOS rhino, turtle, water pump projects,

    37. Borneo Ecotourism, Solutions and Technologies B.E.S.T To promote sustainability of tourism To promote and develop alternative employment. Education on concepts and practice of ecotourism. Apply modern technologies and environmental management practices. To improve human and knowledge capitals. Develop a Code of Practice on ecotour and ecolodge operations. To explore areas of co-operation and common interests among the various stakeholders.

    38. Objectives of Borneo Ecotourism, Solutions and Technologies B.E.S.T to promote sustainability of tourism and particularly ecotourism in Borneo. to promote and develop alternative employment and income to ensure the sustainability of the nature tourism industry in Sabah. to provide students and teachers of ecotourism an avenue to learn about the concepts and practice of ecotourism as one possible solution to eradicating poverty in the rural community. to test and apply modern technologies and environmental management practices in a local setting and to provide an economic model for sustainable development principles. to improve human and knowledge capitals through capacity building, skill training, technical assistance and leadership development programs of the local leaders. to act as a catalyst to develop a Code of Practice on ecotour and ecolodge operations in Sabah. to explore areas of co-operation and common interests among the various stakeholders in the Sabah to ensure the long term sustainability of ecotourism in Sabah.

    39. Sustainability for The Future Generations

    41. THANK YOU for your attention

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