Developing Ecotourism as a Competitive Advantage. Key PointsDefinition of ecotourism5 Key components of ecotourismCreating a blue ocean strategy Application of concepts - case studiesTour operatorEcolodge operator. Borneo Eco Tours. Components of Ecotourism. . Responsible travel to natural areas that conserves the environment and improves the welfare of local people.The International Ecotourism Society, USAEnvironmentally responsible travelNature based (including culture)Ecologic29
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